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1. Convergence of Social Marketing and Engineering: A Lead Mitigation Study in Madagascar

   https://doi.org/10.1177/15245004231153951  

   Buerck, Adaline M. ; Khaliq, Mahmooda ; Rakotondrazaka, Rinah ; Rakotoarisoa, Lova ; Paul Barrett, Luke John ; Sommariva, Silvia ; Mihelcic, James R. ( January 2023 , Social Marketing Quarterly)

   The importance of Water Sanitation and Hygiene (WASH) projects for the protection of health is embedded in the sustainable development goals. However, within the development and humanitarian fields sustainability of WASH projects is still a challenge with 30–50% of projects failing within two to five years of implementation. Though failure is not linked to any one source, a common theme speaks to a greater need for community engagement and integration of the wants and needs of the end-user in the design process. Social marketing, with its focus on the consumer and use of commercial marketing strategies to achieve behavior change is a promising approach that can be integrated into ongoing WASH initiatives to meet program outcomes and to achieve long-term sustainability.

   Primary audience includes technicians who manufacture and repair pitcher pumps. Secondary audience includes community members in Toamasina, Madagascar, who will experience a decrease in exposure to lead through their water supply.

   Decrease exposure to lead (Pb) introduced through the use of a decentralized, self-supply water system, the pitcher pump. Specifically, decrease use of leaded components in the manufacturing and repair of pitcher-pumps

   Development of the intervention followed the social marketing process including conducting a situational analysis, identification and selection of a behavioral focus and priority population, formative research, development of an integrated marketing strategy, pretesting the strategy, followed by campaign implementation, and monitoring and evaluation. An intervention focused on building a sense of community and introducing the element of professionalism for the pump manufacturers was developed, consisting of personalized one-on-one outreach to raise awareness of the health topic, followed by skill building trainings on how to make the switch to non-leaded components. This was coupled with tangible products that created a new professional network, documentation of work, and backing of work by trusted government entities.

   Using the theory of planned behavior, a pre/post-test summative evaluation was developed. Preliminary results indicate that pump technicians no longer use lead in pumps unless specifically requested by the pump owners. These results indicate a positive shift towards the use of lead-free components with project follow-up and analysis ongoing.

   Use of social marketing within the WASH sector is lacking. This paper demonstrates the integration of social marketing in an ongoing WASH project. Through a description of each step of the process, our experiences in implementing it and the lessons learned, we hope to guide future integration. Additionally, this paper demonstrates the convergence of engineers and social marketers working collaboratively on an interdisciplinary team and how this served to enhance project understanding, aid in building local partnerships and help with long-term sustainability.

    

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2. Using a social marketing approach to develop a pro-diversity intervention

   https://doi.org/10.1108/JSOCM-09-2020-0174  

   Brauer, Markus ; Dumesnil, Anissa ; Campbell, Mitchell Robert ( August 2021 , Journal of Social Marketing)

   Purpose Despite more than half a century of academic research, relatively few methods have been shown to reliably improve intergroup relations in the real world. This paper aims to use a social marketing approach to design a pro-diversity intervention in a university setting. Design/methodology/approach We conducted extensive qualitative, quantitative and observational background research to identify elements that would increase the effectiveness of the intervention. Focus groups and surveys allowed us to identify a target audience, target behaviors and the relevant barriers and benefits. Findings The background research suggested increasing inclusive behavior would have a greater impact than reducing discriminatory behavior. Based on this research, this paper determined an optimal target audience was students who had relatively positive attitudes toward diversity but engaged in few inclusive behaviors. This paper used relevant theories from the behavioral sciences to design an intervention that promoted a small set of inclusive behaviors and that addressed the relevant barriers and benefits. The intervention took the form of a single page of targeted messages that instructors can add to their course syllabi. The page communicates injunctive and descriptive norms, highlights the benefits of behaving inclusively and provides concrete behavioral advice. Originality/value The research applies the social marketing approach to a novel domain. This approach represents a new way to advance diversity, equity and inclusion through promoting inclusive and reducing discriminatory behavior. 

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3. Bottled vs tap water perceptions, choices and recommendations in a US Midwest university community

   https://doi.org/10.1108/IJSHE-01-2022-0007  

   Olagunju, Kehinde ; Sante, Maya R. ; Bracey, Georgia ; Greenfield, Ben K. ( October 2022 , International Journal of Sustainability in Higher Education)

   Purpose This study aims to determine preference and concerns regarding tap vs bottled water and recommendations to increase tap water use in a US Midwest university. The authors propose interventions to increase tap water use based on survey results. Design/methodology/approach The authors conducted an online survey of the community of a regional comprehensive university in the St. Louis metro-east region (Illinois, USA). They analyzed 781 responses using mixed methods, and developed recommendations based on community-based social marketing principles. Findings Black respondents reported higher bottled water use than White respondents. Undergraduate students reported higher bottled water use than faculty or staff. Most respondents were concerned about cost and environmental impact for bottled water and taste and water quality for tap water. Chemical and safety concerns were specific and location-focused for tap water only. Concerns were similar to Safe Drinking Water Act mandated public information, such as prior reports of lead (Pb) in campus drinking water. Tap water taste concerns may relate to proximity to the water treatment plant, resulting in high residual chlorine levels. To increase tap water use in this community, the authors recommend persuasive information campaigns, improvements to infrastructure and distribution that increase tap water convenience, more transparent public reporting on tap water lead levels, management of residual chlorine levels, and establishment of institutional norms favoring tap water over bottled water. Originality/value The authors evaluate barriers to drinking tap water across multiple environmental and social systems. The methods used in this study combine mixed methods analysis and community-based social marketing. The findings integrate respondent demographics and concerns, local water quality, local and national contamination events, campus-specific sustainability initiatives and barriers, and national drinking water regulations. 

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4. Social Impact in Product Design, An Exploration of Current Industry Practices

   https://doi.org/10.1115/1.4045448  

   Pack, Andrew T. ; Rose Phipps, Emma ; Mattson, Christopher A. ; Dahlin, Eric C. ( July 2020 , Journal of Mechanical Design)

   Abstract Though academic research for identifying and considering the social impact of products is emerging, additional insights can be gained from engineers who design products every day. This paper explores current practices in industries used by design engineers to consider the social impact of products. Forty-six individuals from 34 different companies were interviewed to discover what disconnects exist between academia and industry when considering a product’s social impact. These interviews were also used to discover how social impact might be considered in a design setting moving forward. This is not a study to find “the state of the art,” but considers the average engineering professional’s work to design products in various industries. Social impact assessments (SIA) and social life cycle assessments (SLCA) are two of the most common processes discussed in the literature to evaluate social impact, both generally and in products. Interestingly, these processes did not arise in any discussion in interviews, despite respondents affirming that they do consider social impact in the product design. Processes used to predict social impact, rather than simply evaluate, were discussed by the respondents. These tended to be developed within the company and often related to industry imposed government regulations. To build on this study, the findings herein should be further validated for executives, managers, and engineers. A study specific to these roles should be designed to understand the disconnect better. Additionally, processes should be developed to assist engineers in considering the social impact of their products. Work should also be done to help educate engineers and their leaders on the value of considering the social impact in product design. 

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5. Early Career Engineers’ Views of Ethics and Social Responsibility: Study Overview

   Claussen, S. ; Jesiek, B. K. ; Zoltowski, C. B. ; Howland, S. ( July 2021 , Proceedings of the 2021 American Society of Engineering Education Virtual Annual Conference)

   null (Ed.)

   Amidst growing concerns about a lack of attention to ethics in engineering education and professional practice, a variety of formal course-based interventions and informal or extracurricular programs have been created to improve the social and ethical commitments of engineering graduates. To supplement the formal and informal ethics education received as undergraduate students, engineering professionals often also participate in workplace training and professional development activities on ethics, compliance, and related topics. Despite this preparation, there is growing evidence to suggest that technical professionals are often challenged to navigate ethical situations and dilemmas. Some prior research has focused on assessing the impacts of a variety of learning experiences on students’ understandings of ethics and social responsibility, including the PIs’ prior NSF-funded CCE STEM study which followed engineering students through the four years of their undergraduate studies using both quantitative and qualitative research methods. This prior project explored how the students’ views on these topics changed across demographic groups, over time, between institutions, and due to specific interventions. Yet, there has been little longitudinal research on how these views and perceptions change (or do not change) among engineers during the school-to-work transition. Furthermore, there has been little exploration of how these views are influenced by the professional contexts in which these engineers work, including cultures and norms prevalent in different technical fields, organizations, and industry sectors. This NSF-supported Ethical and Responsible Research (ER2) study responds to these gaps in the literature by asking: RQ1) How do perceptions of ethics and social responsibility change in the transition from undergraduate engineering degree programs to the workplace (or graduate studies), and how are these perceptions shaped or influenced?, and RQ2) How do perceptions of ethics and social responsibility vary depending on a given individual’s engineering discipline/background and current professional setting? This paper gives an overview of the research project, describing in particular the longitudinal, mixed-methods study design which will involve collecting and analyzing data from a large sample of early career engineers. More specifically, we will present the proposed study contexts, timeline, target subject populations, and procedures for quantitative and qualitative data collection and analysis. We will also describe how this study leverages our prior project, thereby allowing unique longitudinal comparisons that span participants’ years as an engineering undergraduate student to their time as an early-career professional. Through this project, we aim to better understand how early career engineers’ perceptions of social and ethical responsibility are shaped by their prior experiences and current professional contexts. This paper will likely be of particular interest to scholars who teach or research engineering ethics, social responsibility, and professional practice. 

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