Algorithmic bias in machine learning-based marketing models
- Award ID(s):
- 1828010
- PAR ID:
- 10344121
- Date Published:
- Journal Name:
- Journal of Business Research
- Volume:
- 144
- Issue:
- C
- ISSN:
- 0148-2963
- Page Range / eLocation ID:
- 201 to 216
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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