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In this full research paper, we bring into focus the interplay of conformity to masculine social norms and demographic characteristics (i.e., gender, race/ethnicity, institutional settings) among undergraduate engineering students in the United States. We approached this study with an exploratory, non-experimental design that involved examining patterns of relationship between the conformity to masculine social norms and demographic characteristics of respondents. Our data were obtained from of survey responses by engineering students (n = 128) in first-year general engineering courses at three universities in the Southeastern United States. We operationalized conformity to masculine social norms using the Conformity to Masculinity Social Norms Inventory (CMNI-22). Our results revealed moderate to low conformity to masculine social norms among engineering students in first-year general engineering courses. Overall, student demographic characteristics appeared to have weak to limited influence on levels of conformity. However, the institutional setting interacted significantly with both gender and race/ethnicity such that male students at the public research university setting and white students in the same setting reported significantly higher levels of conformity to masculine social norms than students in other demographic categories. We discuss these findings as they enrich understanding about how institutional contexts might affect gendered social norms related to engineering professional formation.
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The Influence of Messaging on Perceptions of Careers in Veterinary Medicine: Do Gender Stereotypes Matter?
The veterinary medical workforce is increasingly female; occupational feminization often transfers stereotypes associated with the predominant gender onto the profession. It is unknown whether within veterinary medicine a feminized public image is a possible contributor to the reduction in male applicants to training programs. The influence of stereotypically gendered messaging on how male and female undergraduate students perceive veterinary medicine was investigated in 482 undergraduate students enrolled in five introductory or second-level biology courses. Two short videos introducing the field of veterinary medicine were developed with imagery and language selected to emphasize either stereotypic feminine ( communal) or masculine ( agentic) aspects of the field. Participant groups were randomly assigned one of the two videos (feminine/communal or masculine/agentic) or no video (no exposure). An outcome survey elicited impressions of the field of veterinary medicine and gathered demographic data. There was a significant linear trend of condition on perception of the profession as feminine or masculine and on perception of the activities of a veterinarian as feminine/communal or masculine/agentic. Female participants were significantly more likely to agree that someone of their gender would be valued in the profession. Male participants reported significantly higher self-efficacy scores for performing the tasks of a veterinarian when they viewed the feminine stereotype video. These results demonstrate that gendered perceptions of the field can be manipulated. Intentional gendered messaging should be further explored as one strategy to broaden the talent pool in the workforce by attracting men back to the field.
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- Award ID(s):
- 1911284
- PAR ID:
- 10352944
- Date Published:
- Journal Name:
- Journal of Veterinary Medical Education
- Volume:
- 49
- Issue:
- 3
- ISSN:
- 0748-321X
- Page Range / eLocation ID:
- 382 to 392
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.3138/jvme-2020-0143
