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Abstract Environmental practitioners often develop communications and behavior change interventions that conceptualize individuals as consumers or as other limited, standalone personae. This view neglects the role of conservation audiences as social beings with complex social relationships and networks, potentially resulting in lost opportunities to increase the effectiveness of conservation interventions. We offer a reframing of individuals as members of social networks who can influence others through their many different societal roles. This framing may help individuals recognize their potential to affect large‐scale societal structures and empower them to contribute to systemic changes. In practice, conservation organizations might increase the impact and reach of their behavioral interventions by targeting social referents (individuals or groups who people reference for accepted and desired behaviors) and leveraging interpersonal relationships. This includes encouraging individuals to make use of their networks to discuss issues such as biodiversity loss with a variety of acquaintances to normalize them as a topic of conversation. We argue that organizations can leverage the power of social networks to amplify change and promote the message that people change the world through their social ties, thereby inspiring audiences to further engage in conservation behaviors.
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A qualitative, network-centric method for modeling socio-technical systems, with applications to evaluating interventions on social media platforms to increase social equality
Abstract We propose and extend a qualitative, complex systems methodology from cognitive engineering, known as theabstraction hierarchy, to model how potential interventions that could be carried out by social media platforms might impact social equality. Social media platforms have come under considerable ire for their role in perpetuating social inequality. However, there is also significant evidence that platforms can play a role inreducingsocial inequality, e.g. through the promotion of social movements. Platforms’ role in producing or reducing social inequality is, moreover, not static; platforms can and often do take actions targeted at positive change. How can we develop tools to help us determine whether or not a potential platform change might actually work to increase social equality? Here, we present the abstraction hierarchy as a tool to help answer this question. Our primary contributions are two-fold. First, methodologically, we extend existing research on the abstraction hierarchy in cognitive engineering with principles from Network Science. Second, substantively, we illustrate the utility of this approach by using it to assess the potential effectiveness of a set of interventions, proposed in prior work, for how online dating websites can help mitigate social inequality.
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- Award ID(s):
- 1939579
- PAR ID:
- 10368520
- Publisher / Repository:
- Springer Science + Business Media
- Date Published:
- Journal Name:
- Applied Network Science
- Volume:
- 7
- Issue:
- 1
- ISSN:
- 2364-8228
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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