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Although a great deal of research has examined interventions to help users protect their own information online, less work has examined methods for reducing interdependent privacy (IDP) violations on social media (i.e., sharing of other people's information). This study tested the effectiveness of concept-based (i.e., general information), fact-based (i.e., statistics), and narrative-based (i.e., stories) educational videos in altering IDP-relevant attitudes and multimedia sharing behaviors. Our study revealed concept and fact videos reduced sharing of social media content that portrayed people negatively. The narrative intervention backfired and increased sharing among participants who did not believe IDP violations to be especially serious; however, the narrative intervention decreased sharing for participants who rated IDP violations as more serious. Notably, our study found participants preferred narrative-based interventions with real world examples, despite other strategies more effectively reducing sharing. Implications for narrative transportation theory and advancing bottom-up (i.e., user-centered) psychosocial interventions are discussed.
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Testing how different narrative perspectives achieve communication objectives and goals in online natural science videos
Communication of science through online media has become a primary means of disseminating and connecting science with a public audience. However, online media can come in many forms and stories of scientific discovery can be told by many individuals. We tested whether the relationship of a spokesperson to the science story being told (i.e., the narrative perspective) influences how people react and respond to online science media. We created five video stimuli that fell into three treatments: a scientist presenting their own research (male or female), a third-party summarizing research (male or female), and an infographic-like video with no on-screen presenter. Each of these videos presented the same fabricated science story about the discovery of a new ant species (Formicidae). We used Qualtrics to administer and obtain survey responses from 515 participants (~100 per video). Participants were randomly assigned to one of the videos and after viewing the stimulus answered questions assessing their perceptions of the video (trustworthiness and enjoyment), the spokesperson (trustworthiness and competence), scientists in general (competence and warmth), and attitudes towards the research topic and funding. Participants were also asked to recall what they had seen and heard. We determined that when participants watched a video in which a scientist presented their own research, participants perceived the spokesperson as having more expertise than a third-party presenter, and as more trustworthy and having more expertise than the no-spokesperson stimuli. Viewing a scientist presenting their own work also humanized the research, with participants more often including a person in their answer to the recall question. Overall, manipulating the narrative perspective of the source of a single online video communication effort is effective at impacting immediate objective outcomes related to spokesperson perceptions, but whether those objectives can positively influence long-term goals requires more investigation.
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- Award ID(s):
- 1906242
- PAR ID:
- 10381458
- Editor(s):
- Triberti, Stefano
- Date Published:
- Journal Name:
- PLOS ONE
- Volume:
- 16
- Issue:
- 10
- ISSN:
- 1932-6203
- Page Range / eLocation ID:
- e0257866
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1371/journal.pone.0257866
