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While COVID-19 text misinformation has already been investigated by various scholars, fewer research efforts have been devoted to characterizing and understanding COVID-19 misinformation that is carried out through visuals like photographs and memes. In this paper, we present a mixed-method analysis of image-based COVID-19 misinformation in 2020 on Twitter. We deploy a computational pipeline to identify COVID-19 related tweets, download the images contained in them, and group together visually similar images. We then develop a codebook to characterize COVID-19 misinformation and manually label images as misinformation or not. Finally, we perform a quantitative analysis of tweets containing COVID-19 misinformation images. We identify five types of COVID-19 misinformation, from a wrong understanding of the threat severity of COVID-19 to the promotion of fake cures and conspiracy theories. We also find that tweets containing COVID-19 misinformation images do not receive more interactions than baseline tweets with random images posted by the same set of users. As for temporal properties, COVID-19 misinformation images are shared for longer periods of time than non-misinformation ones, as well as have longer burst times. %\ywi added "have'' %\ywFor RQ2, we compare non-misinformation images instead of random images, and so it is not a direct comparison. When looking at the users sharing COVID-19 misinformation images on Twitter from the perspective of their political leanings, we find that pro-Democrat and pro-Republican users share a similar amount of tweets containing misleading or false COVID-19 images. However, the types of images that they share are different: while pro-Democrat users focus on misleading claims about the Trump administration's response to the pandemic, as well as often sharing manipulated images intended as satire, pro-Republican users often promote hydroxychloroquine, an ineffective medicine against COVID-19, as well as conspiracy theories about the origin of the virus. Our analysis sets a basis for better understanding COVID-19 misinformation images on social media and the nuances in effectively moderate them.
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Partisan asymmetries in exposure to misinformation
Online misinformation is believed to have contributed to vaccine hesitancy during the Covid-19 pandemic, highlighting concerns about social media’s destabilizing role in public life. Previous research identified a link between political conservatism and sharing misinformation; however, it is not clear how partisanship affects how much misinformation people see online. As a result, we do not know whether partisanship drives exposure to misinformation or people selectively share misinformation despite being exposed to factual content. To address this question, we study Twitter discussions about the Covid-19 pandemic, classifying users along the political and factual spectrum based on the information sources they share. In addition, we quantify exposure through retweet interactions. We uncover partisan asymmetries in the exposure to misinformation: conservatives are more likely to see and share misinformation, and while users’ connections expose them to ideologically congruent content, the interactions between political and factual dimensions create conditions for the highly polarized users—hardline conservatives and liberals—to amplify misinformation. Overall, however, misinformation receives less attention than factual content and political moderates, the bulk of users in our sample, help filter out misinformation. Identifying the extent of polarization and how political ideology exacerbates misinformation can help public health experts and policy makers improve their messaging.
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- Award ID(s):
- 2200256
- PAR ID:
- 10437918
- Date Published:
- Journal Name:
- Science reports
- Volume:
- 12
- Issue:
- 15671
- ISSN:
- 1340-8364
- Page Range / eLocation ID:
- 15671
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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