We consider the problem of Influence Maximization (IM), the task of selecting k seed nodes in a social network such that the expected number of nodes influenced is maximized. We propose a community-aware divide-and-conquer framework that involves (i) learning the inherent community structure of the social network, (ii) generating candidate solutions by solving the influence maximization problem for each community, and (iii ) selecting the final set of seed nodes using a novel progressiv e budgeting scheme. Our experiments on real-world social networks show that the proposed framework outperforms the standard methods in terms of run-time and the heuristic methods in terms of influence. We also study the effect of the community structure on the performance of the proposed framework. Our experiments sho w that the community structures with higher modularity lead the proposed framework to perform better in terms of run-time an d influence. 
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                            Approximate Expected Utility Rationalization
                        
                    
    
            Abstract We propose a new measure of deviations from expected utility theory. For any positive number e, we give a characterization of the datasets with a rationalization that is within e (in beliefs, utility, or perceived prices) of expected utility (EU) theory, under the assumption of risk aversion. The number e can then be used as a measure of how far the data is to EU theory. We apply our methodology to data from three large-scale experiments. Many subjects in these experiments are consistent with utility maximization, but not with EU maximization. Our measure of distance to expected utility is correlated with the subjects’ demographic characteristics. 
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                            - Award ID(s):
- 1919263
- PAR ID:
- 10468380
- Publisher / Repository:
- Oxford University Press
- Date Published:
- Journal Name:
- Journal of the European Economic Association
- Volume:
- 21
- Issue:
- 5
- ISSN:
- 1542-4766
- Format(s):
- Medium: X Size: p. 1821-1864
- Size(s):
- p. 1821-1864
- Sponsoring Org:
- National Science Foundation
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