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This paper presents the results of an interview study with twelve TikTok users to explore user awareness, perception, and experiences with the app’s algorithm in the context of privacy. The social media entertainment app TikTok collects user data to cater individualized video feeds based on users’ engagement with presented content which is regulated in a complex and overly long privacy policy. Our results demonstrate that participants generally have very little knowledge of the actual privacy regulations which is argued for with the benefit of receiving free entertaining content. However, participants experienced privacy-related downsides when algorithmically catered video content increasingly adapted to their biography, interests, or location and they in turn realized the detail of personal data that TikTok had access to. This illustrates the tradeoff users have to make between allowing TikTok to access their personal data and having favorable video consumption experiences on the app.
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How Algorithm Awareness Impacts Algospeak Use on TikTok
Algospeak refers to social media users intentionally altering or substituting words when creating or sharing online content, for example, using ‘le$bean’ for ‘lesbian’. This study discusses the characteristics of algospeak as a computer-mediated language phenomenon on TikTok with regards to users’ algorithmic literacy and their awareness of how the platform’s algorithms work. We then present results from an interview study with TikTok creators on their motivations to utilize algospeak. Our results indicate that algospeak is used to oppose TikTok’s algorithmic moderation system in order to prevent unjust content violations and shadowbanning when posting about benign yet seemingly unwanted subjects on TikTok. In this, we find that although algospeak helps to prevent consequences, it often impedes the creation of quality content. We provide an adapted definition of algospeak and new insights into user-platform interactions in the context of algorithmic systems and algorithm awareness.
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- Award ID(s):
- 2150217
- PAR ID:
- 10480421
- Publisher / Repository:
- ACM
- Date Published:
- ISBN:
- 9781450394192
- Page Range / eLocation ID:
- 234 to 237
- Format(s):
- Medium: X
- Location:
- Austin TX USA
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Conference Paper:
- https://doi.org/10.1145/3543873.3587355
