While we typically focus on data visualization as a tool for facilitating cognitive tasks (e.g. learning facts, making decisions), we know relatively little about their second-order impacts on our opinions, attitudes, and values. For example, could design or framing choices interact with viewers' social cognitive biases in ways that promote political polarization? When reporting on U.S. attitudes toward public policies, it is popular to highlight the gap between Democrats and Republicans (e.g. with blue vs red connected dot plots). But these charts may encourage social-normative conformity, influencing viewers' attitudes to match the divided opinions shown in the visualization. We conducted three experiments examining visualization framing in the context of social conformity and polarization. Crowdworkers viewed charts showing simulated polling results for public policy proposals. We varied framing (aggregating data as non-partisan “All US Adults,” or partisan “Democrat” / “Republican”) and the visualized groups' support levels. Participants then reported their own support for each policy. We found that participants' attitudes biased significantly toward the group attitudes shown in the stimuli and this can increase inter-party attitude divergence. These results demonstrate that data visualizations can induce social conformity and accelerate political polarization. Choosing to visualize partisan divisions can divide us further.
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Incomplete Preferences and Rational Framing Effects
The normative principle of description invariance presupposes that rational preferences must be complete. The completeness axiom is normatively dubious, however, and its rejection opens the door to rational framing effects. In this commentary, we suggest that Bermúdez’s insightful challenge to the standard normative view of framing can be clarified and extended by situating it within a broader critique of completeness.
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- Award ID(s):
- 2049935
- PAR ID:
- 10481521
- Publisher / Repository:
- Cambridge University Press
- Date Published:
- Journal Name:
- Behavioral and brain sciences
- ISSN:
- 1469-1825
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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