skip to main content
US FlagAn official website of the United States government
dot gov icon
Official websites use .gov
A .gov website belongs to an official government organization in the United States.
https lock icon
Secure .gov websites use HTTPS
A lock ( lock ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.


Title: Primacy Effect of ChatGPT
Instruction-tuned large language models (LLMs), such as ChatGPT, have led to promising zero-shot performance in discriminative natural language understanding (NLU) tasks. This involves querying the LLM using a prompt containing the question, and the candidate labels to choose from. The question-answering capabilities of ChatGPT arise from its pre-training on large amounts of human-written text, as well as its subsequent fine-tuning on human preferences, which motivates us to ask: Does ChatGPT also inherit humans’ cognitive biases? In this paper, we study the primacy effect of ChatGPT: the tendency of selecting the labels at earlier positions as the answer. We have two main findings: i) ChatGPT’s decision is sensitive to the order of labels in the prompt; ii) ChatGPT has a clearly higher chance to select the labels at earlier positions as the answer. We hope that our experiments and analyses provide additional insights into building more reliable ChatGPT-based solutions. We release the source code at https://github.com/wangywUST/PrimacyEffectGPT.  more » « less
Award ID(s):
2105329
PAR ID:
10482429
Author(s) / Creator(s):
; ; ; ;
Publisher / Repository:
Association for Computational Linguistics
Date Published:
Journal Name:
Proceedings of the 2023 Conference on Empirical Methods in Natural Language Processing
Page Range / eLocation ID:
108 to 115
Format(s):
Medium: X
Location:
Singapore
Sponsoring Org:
National Science Foundation
More Like this
  1. This study evaluated ChatGPT’s ability to understand causal language in science papers and news by testing its accuracy in a task of labeling the strength of a claim as causal, conditional causal, correlational, or no relationship. The results show that ChatGPT is still behind the existing fine-tuned BERT models by a large margin. ChatGPT also had difficulty understanding conditional causal claims mitigated by hedges. However, its weakness may be utilized to improve the clarity of human annotation guideline. Chain-of-thought prompting was faithful and helpful for improving prompt performance, but finding the optimal prompt is difficult with inconsistent results and the lack of effective method to establish cause-effect between prompts and outcomes, suggesting caution when generalizing prompt engineering results across tasks or models. 
    more » « less
  2. Large language model (LLM) applications, such as ChatGPT, are a powerful tool for online information-seeking (IS) and problem-solving tasks. However, users still face challenges initializing and refining prompts, and their cognitive barriers and biased perceptions further impede task completion. These issues reflect broader challenges identified within the fields of IS and interactive information retrieval (IIR). To address these, our approach integrates task context and user perceptions into human-ChatGPT interactions through prompt engineering. We developed a ChatGPT-like platform integrated with supportive functions, including perception articulation, prompt suggestion, and conversation explanation. Our findings of a user study demonstrate that the supportive functions help users manage expectations, reduce cognitive loads, better refine prompts, and increase user engagement. This research enhances our comprehension of designing proactive and user-centric systems with LLMs. It offers insights into evaluating human-LLM interactions and emphasizes potential challenges for under served users. 
    more » « less
  3. This paper presents a novel dataset (CORAAL QA) and framework for audio question-answering from long audio recordings contain- ing spontaneous speech. The dataset introduced here provides sets of questions that can be factually answered from short spans of a long audio files (typically 30min to 1hr) from the Corpus of Re- gional African American Language. Using this dataset, we divide the audio recordings into 60 second segments, automatically tran- scribe each segment, and use PLDA scoring of BERT-based seman- tic embeddings to rank the relevance of ASR transcript segments in answering the target question. In order to improve this framework through data augmentation, we use large language models including ChatGPT and Llama 2 to automatically generate further training ex- amples and show how prompt engineering can be optimized for this process. By creatively leveraging knowledge from large-language models, we achieve state-of-the-art question-answering performance in this information retrieval task. 
    more » « less
  4. Social media discourse involves people from different backgrounds, beliefs, and motives. Thus, often such discourse can devolve into toxic interactions. Generative Models, such as Llama and ChatGPT, have recently exploded in popularity due to their capabilities in zero-shot question-answering. Because these models are increasingly being used to ask questions of social significance, a crucial research question is whether they can understand social media dynamics. This work provides a critical analysis regarding generative LLM’s ability to understand language and dynamics in social contexts, particularly considering cyberbullying and anti-cyberbullying (posts aimed at reducing cyberbullying) interactions. Specifically, we compare and contrast the capabilities of different large language models (LLMs) to understand three key aspects of social dynamics: language, directionality, and the occurrence of bullying/anti-bullying messages. We found that while fine-tuned LLMs exhibit promising results in some social media understanding tasks (understanding directionality), they presented mixed results in others (proper paraphrasing and bullying/anti-bullying detection). We also found that fine-tuning and prompt engineering mechanisms can have positive effects in some tasks. We believe that a understanding of LLM’s capabilities is crucial to design future models that can be effectively used in social applications. 
    more » « less
  5. Multiple choice questions are traditionally expensive to produce. Recent advances in large language models (LLMs) have led to fine-tuned LLMs that generate questions competitive with human-authored questions. However, the relative capabilities of ChatGPT-family models have not yet been established for this task. We present a carefully-controlled human evaluation of three conditions: a fine-tuned, augmented version of Macaw, instruction-tuned Bing Chat with zero-shot prompting, and humanauthored questions from a college science textbook. Our results indicate that on six of seven measures tested, both LLM’s performance was not significantly different from human performance. Analysis of LLM errors further suggests that Macaw and Bing Chat have different failure modes for this task: Macaw tends to repeat answer options whereas Bing Chat tends to not include the specified answer in the answer options. For Macaw, removing error items from analysis results in performance on par with humans for all metrics; for Bing Chat, removing error items improves performance but does not reach human-level performance. 
    more » « less