We study (public) microtransit, a type of transportation service wherein a municipality offers point-to-point rides to residents, for a fixed, nominal fare. Microtransit exemplifies practical resource allocation problems that are often over-constrained in that not all ride requests (pickup and dropoff locations at specified times) can be satisfied or satisfied only by violating soft goals such as sustainability, and where economic signals (e.g., surge pricing) are not applicable—they would lead to unethical outcomes by effectively coercing poor people.We posit that instead of taking rider preferences as fixed, shaping them prosocially will lead to improved societal outcomes. Prosociality refers to an attitude or behavior that is intended to benefit others. This paper demonstrates a computational approach to prosociality in the context of a (public) microtransit service for disadvantaged riders. Prosociality appears as a willingness to adjust one’s pickup and dropoff times and locations to accommodate the schedules of others and to enable sharing rides (which increases the number of riders served with the same resources).This paper describes an interdisciplinary study of prosociality in microtransit between a transportation researcher, psychologists, a social scientist, and AI researchers. Our contributions are these: (1) empirical support for the viability of prosociality in microtransit (and constraints on it) through interviews with drivers and focus groups of riders; (2) a prototype mobile app demonstrating how our prosocial intervention can be combined with the transportation backend; (3) a reinforcement learning approach to model a rider and determine the best interventions to persuade that rider toward prosociality; and (4) a cognitive model of rider personas to enable evaluation of alternative interventions.
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Individual costs and societal benefits of interventions during the COVID-19 pandemic
Individual and societal reactions to an ongoing pandemic can lead to social dilemmas: In some cases, each individual is tempted to not follow an intervention, but for the whole society, it would be best if they did. Now that in most countries, the extent of regulations to reduce SARS-CoV-2 transmission is very small, interventions are driven by individual decision-making. Assuming that individuals act in their best own interest, we propose a framework in which this situation can be quantified, depending on the protection the intervention provides to a user and to others, the risk of getting infected, and the costs of the intervention. We discuss when a tension between individual and societal benefits arises and which parameter comparisons are important to distinguish between different regimes of intervention use.
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- Award ID(s):
- 1917819
- PAR ID:
- 10492637
- Publisher / Repository:
- Proceedings of the National Academy of Sciences
- Date Published:
- Journal Name:
- Proceedings of the National Academy of Sciences
- Volume:
- 120
- Issue:
- 24
- ISSN:
- 0027-8424
- Page Range / eLocation ID:
- e2303546120
- Subject(s) / Keyword(s):
- prisoner’s dilemma social conflict evolutionary game theory
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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