Web data items such as shopping products, classifieds, and job listings are indispensable components of most e-commerce websites. The information on the data items are typically distributed over two or more webpages, e.g., a ‘Query-Results’ page showing the summaries of the items, and ‘Details’ pages containing full information about the items. While this organization of data mitigates information overload and visual cluttering for sighted users, it however increases the interaction overhead and effort for blind users, as back-and-forth navigation between webpages using screen reader assistive technology is tedious and cumbersome. Existing usability-enhancing solutions are unable to provide adequate support in this regard as they predominantly focus on enabling efficient content access within a single webpage, and as such are not tailored for content distributed across multiple webpages. As an initial step towards addressing this issue, we developed AutoDesc, a browser extension that leverages a custom extraction model to automatically detect and pull out additional item descriptions from the ‘details’ pages, and then proactively inject the extracted information into the ‘Query-Results’ page, thereby reducing the amount of back-and-forth screen reader navigation between the two webpages. In a study with 16 blind users, we observed that within the same time duration, the participants were able to peruse significantly more data items on average with AutoDesc, compared to that with their preferred screen readers as well as with a state-of-the-art solution.
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This content will become publicly available on November 1, 2024
Detecting Deceptive Dark-Pattern Web Advertisements for Blind Screen-Reader Users
Advertisements have become commonplace on modern websites. While ads are typically designed for visual consumption, it is unclear how they affect blind users who interact with the ads using a screen reader. Existing research studies on non-visual web interaction predominantly focus on general web browsing; the specific impact of extraneous ad content on blind users’ experience remains largely unexplored. To fill this gap, we conducted an interview study with 18 blind participants; we found that blind users are often deceived by ads that contextually blend in with the surrounding web page content. While ad blockers can address this problem via a blanket filtering operation, many websites are increasingly denying access if an ad blocker is active. Moreover, ad blockers often do not filter out internal ads injected by the websites themselves. Therefore, we devised an algorithm to automatically identify contextually deceptive ads on a web page. Specifically, we built a detection model that leverages a multi-modal combination of handcrafted and automatically extracted features to determine if a particular ad is contextually deceptive. Evaluations of the model on a representative test dataset and ‘in-the-wild’ random websites yielded F1 scores of 0.86 and 0.88, respectively.
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- Award ID(s):
- 2045523
- NSF-PAR ID:
- 10497797
- Publisher / Repository:
- MDPI
- Date Published:
- Journal Name:
- Journal of Imaging
- Volume:
- 9
- Issue:
- 11
- ISSN:
- 2313-433X
- Page Range / eLocation ID:
- 239
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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