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Abstract Recent advances in energy technologies, policies, and practices have accelerated the global rate of improvements in energy efficiency, bringing the energy targets identified in the 2030 United Nations (UN) Sustainable Development Agenda within reach. However, Target 7.3 requires this rate to double by 2030, demanding a more substantial response to energy interventions. At present, energy interventions are failing to reach optimal levels of adoption in buildings, which are the largest urban energy consumers. This is due to a combination of direct and indirect effects generally referred to as the energy efficiency gap. Here, we compare over 18.8 million positional records of individuals against Greater London’s buildings energy consumption records over the course of one year. We demonstrate that indirect (i.e., spillover) effects, arising fromrecurrent mobility, govern the diffusion of urban buildings’ energy efficiency, far outpacing direct effects. This has been understood as a consequence of underlying spatiotemporal dependencies at the intersection of energy use and social interactions. We add to this the critical role of recurrent mobility (i.e., the mobility of those urban populations who repeatedly visit certain locations, such as home and work) as a diffusion conduit. These findings suggest that in order to improve the current levels of adoption, interventions must target times and locations that function as dense hubs of energy consumption and social interactions. Recurrent mobility thus provides a viable complement to existing targeted intervention approaches aimed at improving energy efficiency, supporting efforts to meet the UN’s 2030 energy targets.
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Encouraging pro-environmental behavior: Do testimonials by experts work?
Using non-pecuniary interventions to motivate pro-environmental behavior appeals to program administrators seeking cost-effective ways to increase adoption of environmental practices. However, all good-intended interventions should not be expected to be effective and reporting when interventions fail is as important as documenting their successes. We used a framed field experiment with 308 adults from the Mid-Atlantic in the United States to test the effectiveness of an expert testimonial in encouraging adoption of native plants in residential settings. Though studies have found testimonials to be effective in other contexts, we find that the video testimonial had no effect on residents’ willingness to pay for native plants. Our analysis also shows that consumers who are younger, have higher incomes, and use other environmentally friendly practices on their lawns are more likely than other consumers to purchase native plants.
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- Award ID(s):
- 1757353
- PAR ID:
- 10513846
- Editor(s):
- Follert, Florian
- Publisher / Repository:
- PLOS One
- Date Published:
- Journal Name:
- PLOS ONE
- Volume:
- 18
- Issue:
- 10
- ISSN:
- 1932-6203
- Page Range / eLocation ID:
- e0291612
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1371/journal.pone.0291612
