Making online social communities ‘better’ is a challenging undertaking, as online communities are extraordinarily varied in their size, topical focus, and governance. As such, what is valued by one community may not be valued by another.However, community values are challenging to measure as they are rarely explicitly stated.In this work, we measure community values through the first large-scale survey of community values, including 2,769 reddit users in 2,151 unique subreddits. Through a combination of survey responses and a quantitative analysis of publicly available reddit data, we characterize how these values vary within and across communities.Amongst other findings, we show that community members disagree about how safe their communities are, that longstanding communities place 30.1% more importance on trustworthiness than newer communities, and that community moderators want their communities to be 56.7% less democratic than non-moderator community members.These findings have important implications, including suggesting that care must be taken to protect vulnerable community members, and that participatory governance strategies may be difficult to implement.Accurate and scalable modeling of community values enables research and governance which is tuned to each community's different values. To this end, we demonstrate that a small number of automatically quantifiable features capture a significant yet limited amount of the variation in values between communities with a ROC AUC of 0.667 on a binary classification task.However, substantial variation remains, and modeling community values remains an important topic for future work.We make our models and data public to inform community design and governance.
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This content will become publicly available on May 31, 2025
Making Online Communities ‘Better’: A Taxonomy of Community Values on Reddit
Many researchers studying online communities seek to make them better. However, beyond a small set of widely-held values, such as combating misinformation and abuse, determining what `better’ means can be challenging, as community members may disagree, values may be in conflict, and different communities may have differing preferences as a whole.In this work, we present the first study that elicits values directly from members across a diverse set of communities.We survey 212 members of 627 unique subreddits and ask them to describe their values for their communities in their own words. Through iterative categorization of 1,481 responses, we develop and validate a comprehensive taxonomy of community values, consisting of 29 subcategories within nine top-level categories enabling principled, quantitative study of community values by researchers. Using our taxonomy, we reframe existing research problems, such as managing influxes of new members, as tensions between different values, and we identify understudied values, such as those regarding content quality and community size. We call for greater attention to vulnerable community members' values, and we make our codebook public for use in future research.
more » « less- Award ID(s):
- 2142794
- PAR ID:
- 10534473
- Publisher / Repository:
- AAAI
- Date Published:
- Journal Name:
- Proceedings of the International AAAI Conference on Web and Social Media
- Volume:
- 18
- ISSN:
- 2162-3449
- Page Range / eLocation ID:
- 1611 to 1633
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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