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Title: Structure and Dynamics of a Charitable Donor Co-Attendance Network
The dynamics of charitable donor co-attendance networks can help fundraisers assess and improve fundraising outcomes. To improve understanding of donor-giving patterns, this study examines a large, multi-year network describing the co-attendance of donors at charitable fundraising events. We analyze the dynamics of co-attendance networks based on their topological structure, shift in node characteristics, and various network properties. Among other results, we observe a 76% increase in giving value for donors that showed increased centrality rank over nonoverlapped snapshots. In the data we examined, 19.14% of the donors whose giving increased and 16.24% of donors that remained in the same giving range exhibited increased co-attendance with high-capacity donors, whereas none of the donors that shifted to a lower class exhibited increased co-attendance with high-capacity donors over the periods, potentially illustrating a positive peer effect on donors. Some similarity was also observed in the giving characteristics of donors who co-attend events, with a 0.211 assortativity coefficient for the giving class of donors as a characteristic of donors when considering network dynamics using a rolling window size of 3 years. This is followed by analyzing the group-level similarities that reveal an interlinked clique of communities with diverse sizes. Our results show that large communities have a higher fraction of wealthy donors.  more » « less
Award ID(s):
2047224
PAR ID:
10544023
Author(s) / Creator(s):
; ; ; ;
Publisher / Repository:
ACM
Date Published:
Volume:
2023
ISBN:
9798400704093
Page Range / eLocation ID:
514 to 521
Format(s):
Medium: X
Location:
Kusadasi Turkiye
Sponsoring Org:
National Science Foundation
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