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How do gig workers respond to the various financial, physical, and legal risks their work entails? Answers to this question have remained unclear, largely because previous studies have overlooked structurally induced variations in the experience of platform work. In this article, we develop a theory of differential embeddedness to explain why workers’ orientations toward the risks of gig work vary. We argue further that because platforms define themselves merely as mediators of exchanges between workers and customers, they systematically expose workers to various forms of customer malfeasance, ranging from fraud and tip baiting to harassment and assault. We develop this perspective using interviews with 70 workers in the ride-hail, grocery shopping, and food delivery sectors. The structure of labor platforms indirectly invites workers to exhibit distinct normative orientations toward the risks that gig work entails while also multiplying the sources of these risks.
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This content will become publicly available on November 1, 2025
Labour platforms as mechanisms of class reproduction: middle-class interests as the basis of worker consent
Expansion of the platform economy has given rise to a paradox in the literature on gig work: Given capital’s imposition of algorithmic controls, why do so many platform workers express support and appreciation for gig work, viewing it as enhancing their autonomy? Approaches toward this question have advanced numerous explanations, such as gamification, neoliberal norms, and entrepreneurial culture. We find these efforts only partially successful, as they fail to explain why ideological incorporation so readily succeeds. We argue that responses to gig work are a function of the class positions that gig workers hold in the wider society, which lead to distinct orientations that they bring to gig work. For workers with a foothold in the middle class, gig work provides access to job rewards that may no longer be available via the conventional economy alone. They consequently experience gig work as a labour of affirmation – a stark contrast with the experience of those gig workers who hold subordinate positions in the class structure. Interview data with 70 respondents in the ride-hail, grocery-shopping and food-delivery sectors supports this approach. Consent to gig work is strongest among our better-off respondents, who hold more secure positions in the conventional economy and use gig work as a culturally-sanctioned mechanism of class reproduction. The implication is that class-based divisions among the platform workforce warrant greater attention than labour process theory has allowed.
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- PAR ID:
- 10560169
- Publisher / Repository:
- Bristol University Press
- Date Published:
- Journal Name:
- Work in the Global Economy
- Volume:
- 4
- Issue:
- 2
- ISSN:
- 2732-4176
- Page Range / eLocation ID:
- 235 to 258
- Subject(s) / Keyword(s):
- gig work • labour platforms • class relations • platform economy • labour process theory
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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