An official website of the United States government
Many scientists make use of social media and take various approaches to humor in their posts to encourage online public engagement, yet little is known about how publics respond to particular types of online science humor. This study investigates the behavioral effects of the presence of different types of science humor, specifically anthropomorphism, wordplay, and the two combined, shared by a scientist on Twitter. Individuals who experienced higher levels of mirth after exposure to humorous science content were more likely to leave a comment on the social media post. Additionally, individuals' need for cognition moderated the relationship between humor exposure and mirth, as well as the relationship between mirth and leaving a comment. These results and future research are discussed.
more »
« less
This content will become publicly available on March 17, 2026
When Scientists Share Their Struggles: How Scientists’ Self-Presentation on Social Media Influences Public Perceptions, Support for Science, and Information-Seeking Intentions
Casual recommendations for scientists to “be human” and to “bring the public alongside the scientific process” have generated plethora of such interactions on social media. This study explores different self-presentation tactics, like sharing their research successes and failures, or contextualizing their research process, on how scientists and science issues are perceived by the public. In an online between-subjects experiment (N= 1,843), participants rated scientists who shared their failures as more benevolent and open, and as having more integrity, than those who only shared their successes. These perceptions further increased support for science and information-seeking intentions. The findings highlight how scientists’ self-presentation on social media can influence important science communication outcomes.
more »
« less
- Award ID(s):
- 2343542
- PAR ID:
- 10617460
- Publisher / Repository:
- SAGE Publications
- Date Published:
- Journal Name:
- Science Communication
- ISSN:
- 1075-5470
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
More Like this
-
-
Reversing the Lens on Public Engagement with Science: Positive Benefits for Participating ScientistsAbstract Scientists increasingly seek to respond to urgent calls for equity in science but may be unsure how to engage with underserved public groups. Prisons, jails, and detention centers are venues in which scientists may use their educational privilege to serve and empower diverse populations that are underserved by science education and underrepresented in science disciplines. We reversed the lens that traditionally focuses on the benefits of public engagement to the audience by documenting the impacts of delivering science lectures on the scientists who offered seminars to incarcerated people. The scientists who engaged in carceral settings gained professional benefits, shifted their preconceptions of incarcerated people, raised their perceived value of community engagement, and increased their interest in social justice. Some took direct actions for social change. This program could model effective engagement for other underserved groups in our society. We provide guidance to initiate such a program in other institutions.more » « less
-
Collaborating scientists and storytellers successfully built a university-based science-in-action video storytelling model to test the research question: Can university scientists increase their relatability and public engagement through science-in-action video storytelling? Developed over 14 years, this science storytelling model produced more than a dozen high-visibility narratives that translated science to the public and featured scientists, primarily environmental and climate scientists, who are described in audience surveys as relatable people. This collaborative model, based on long-term trusting partnerships between scientists and video storytellers, documented scientists as they conducted their research and together created narratives intended to humanize scientists as authentic people on journeys of discovery. Unlike traditional documentary filmmaking or journalism, the participatory nature of this translational science model involved scientists in the shared making of narratives to ensure the accuracy of the story's science content. Twelve science and research video story products have reached broad audiences through a variety of venues including television and online streaming platforms such as Public Broadcasting Service (PBS), Netflix, PIVOT TV, iTunes, and Kanopy. With a reach of over 180 million potential public audience viewers, we have demonstrated the effectiveness of this model to produce science and environmental narratives that appeal to the public. Results from post-screening surveys with public, high school, and undergraduate audiences showed perceptions of scientists as relatable. Our data includes feedback from undergraduate and high school students who participated in the video storytelling processes and reported increased relatability to both scientists and science. In 2022, we surveyed undergraduate students using a method that differentiated scientists' potential relatable qualities with scientists' passion for their work, and the scientists' motivation to help others, consistently associated with relatability. The value of this model to scientists is offered throughout this paper as two of our authors are biological scientists who were featured in our original science-in-action videos. Additionally, this model provides a time-saving method for scientists to communicate their research. We propose that translational science stories created using this model may provide audiences with opportunities to vicariously experience scientists' day-to-day choices and challenges and thus may evoke audiences' ability to relate to, and trust in, science.more » « less
-
null (Ed.)Vast amounts of damage data exist following natural disasters; the difficulty is collecting these perishable data in a timely fashion and curating them in a way that facilitates their use in follow-on research. Traditional on-the-ground reconnaissance efforts tend to focus limited human and financial resources on collecting and documenting detailed data of the most severe damage, typically in relatively small geographic areas immediately following an event. To improve post-event loss predictions, it is imperative that we collect broad and robust damage datasets, including details on good and poor performance and performance in small-to-moderate events. This presentation will introduce a framework to proactively engage local journalists and citizen scientists to collect vast amounts of real-world observational data via social media networks, such that valuable time, money, and engineering expertise can be focused on interpreting the citizen science data and on investigating the most interesting observations of damage more fully. The presentation will discuss how parts of this framework are being implemented in a National Science Foundation RAPID Response Research project to collect and curate social media data from Hurricane Florence and what future work is necessary to fully realize this citizen scientist-enabled framework for developing robust damage datasets for the natural hazards research community.more » « less
-
As researchers who rely on federal funding and community participation, we have an obligation to return scientific knowledge to the community. Our outreach goals are to share information about language development and sensory impairments, introduce language science to future scientists, distribute scientific results accessibly, and illuminate the breadth of what science and scientists look like. We seek to achieve this in two ways: by sharing about language science beyond the ivory tower through short videos on social media and easy-to-read articles on our blog, and through educational outreach. For the latter, in recent efforts we designed and implemented after-school programming for young public schoolchildren, targeting early negative attitudes about STEM abilities. We presented profiles of underrepresented scientists in a range of fields, including language science, and discussed language modalities using observation games to help children appreciate science as a creative process of questions and failure – something they could do, not just “others” who do not look like them. We used the Draw-a-Scientist Task to assess our impact: children’s drawings were more representative after our program. In this article, we explore our missteps, difficulties, and successes.more » « less
