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Past work has explored various ways for online platforms to leverage crowd wisdom for misinformation detection and moderation. Yet, platforms often relegate governance to their communities, and limited research has been done from the perspective of these communities and their moderators. How is misinformation currently moderated in online communities that are heavily self-governed? What role does the crowd play in this process, and how can this process be improved? In this study, we answer these questions through semi-structured interviews with Reddit moderators. We focus on a case study of COVID-19 misinformation. First, our analysis identifies a general moderation workflow model encompassing various processes participants use for handling COVID-19 misinformation. Further, we show that the moderation workflow revolves around three elements: content facticity, user intent, and perceived harm. Next, our interviews reveal that Reddit moderators rely on two types of crowd wisdom for misinformation detection. Almost all participants are heavily reliant on reports from crowds of ordinary users to identify potential misinformation. A second crowd--participants' own moderation teams and expert moderators of other communities--provide support when participants encounter difficult, ambiguous cases. Finally, we use design probes to better understand how different types of crowd signals---from ordinary users and moderators---readily available on Reddit can assist moderators with identifying misinformation. We observe that nearly half of all participants preferred these cues over labels from expert fact-checkers because these cues can help them discern user intent. Additionally, a quarter of the participants distrust professional fact-checkers, raising important concerns about misinformation moderation.
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This content will become publicly available on July 29, 2026
The unappreciated role of intent in algorithmic moderation of abusive content on social media
A significant body of research is dedicated to developing language models that can detect various types of online abuse, for example, hate speech, cyberbullying. However, there is a disconnect between platform policies, which often consider the author's intention as a criterion for content moderation, and the current capabilities of detection models, which typically lack efforts to capture intent. This paper examines the role of intent in the moderation of abusive content. Specifically, we review state-of-the-art detection models and benchmark training datasets to assess their ability to capture intent. We propose changes to the design and development of automated detection and moderation systems to improve alignment with ethical and policy conceptualizations of these abuses.
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- Award ID(s):
- 2318460
- PAR ID:
- 10627848
- Publisher / Repository:
- Harvard Kennedy School Misinformation Review
- Date Published:
- Journal Name:
- Harvard Kennedy School Misinformation Review
- ISSN:
- 2766-1652
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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