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Title: Absolute and relative stability of loss aversion across contexts.
Individuals’ decisions under risk tend to be in line with the notion that“losses loom larger than gains.” This loss aversion in decision making is commonly understood as a stable individual preference that is manifested across different contexts. The presumed stability and generality, which underlies the prominence of loss aversion in the literature at large, has been recently questioned by studies reporting how loss aversion can disappear, and even reverse, as a function of the choice context. The present study investigated whether loss aversion re ects a trait-like attitude of avoiding losses or rather individuals’ adaptability to different con- texts. We report three experiments investigating the within-subject context sensitivity of loss aversion in a two-alternative forced-choice task. Our results show that the choice context can shift people’s loss aversion, though somewhat inconsistently. Moreover, individual estimates of loss aversion are shown to have a con- siderable degree of stability. Altogether, these results indicate that even though the absolute value of loss aversion can be affected by external factors such as the choice context, estimates of people’s loss aversion still capture the relative dispositions toward gains and losses across individuals.  more » « less
Award ID(s):
2145308
PAR ID:
10632561
Author(s) / Creator(s):
; ; ;
Publisher / Repository:
APA
Date Published:
Journal Name:
Journal of Experimental Psychology: General
Volume:
153
Issue:
2
ISSN:
0096-3445
Page Range / eLocation ID:
454 to 472
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
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