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Mounting evidence indicates that the artificial intelligence (AI) systems that rank our social media feeds bear nontrivial responsibility for amplifying partisan animosity: negative thoughts, feelings, and behaviors toward political out-groups. Can we design these AIs to consider democratic values such as mitigating partisan animosity as part of their objective functions? We introduce a method for translating established, vetted social scientific constructs into AI objective functions, which we term societal objective functions, and demonstrate the method with application to the political science construct of anti-democratic attitudes. Traditionally, we have lacked observable outcomes to use to train such models-however, the social sciences have developed survey instruments and qualitative codebooks for these constructs, and their precision facilitates translation into detailed prompts for large language models. We apply this method to create a democratic attitude model that estimates the extent to which a social media post promotes anti-democratic attitudes, and test this democratic attitude model across three studies. In Study 1, we first test the attitudinal and behavioral effectiveness of the intervention among US partisans (N=1,380) by manually annotating (alpha=.895) social media posts with anti-democratic attitude scores and testing several feed ranking conditions based on these scores. Removal (d=.20) and downranking feeds (d=.25) reduced participants' partisan animosity without compromising their experience and engagement. In Study 2, we scale up the manual labels by creating the democratic attitude model, finding strong agreement with manual labels (rho=.75). Finally, in Study 3, we replicate Study 1 using the democratic attitude model instead of manual labels to test its attitudinal and behavioral impact (N=558), and again find that the feed downranking using the societal objective function reduced partisan animosity (d=.25). This method presents a novel strategy to draw on social science theory and methods to mitigate societal harms in social media AIs.
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This content will become publicly available on May 16, 2026
Alexandria: A Library of Pluralistic Values for Realtime Re-Ranking of Social Media Feeds
Social media feed ranking algorithms fail when they too narrowly focus on engagement as their objective. The literature has asserted a wide variety of values that these algorithms should account for as well -- ranging from well-being to productive discourse -- far more than can be encapsulated by a single topic or theory. In response, we present a library of values for social media algorithms: a pluralistic set of 78 values as articulated across the literature, implemented into LLM-powered content classifiers that can be installed individually or in combination for real-time re-ranking of social media feeds. We investigate this approach by developing a browser extension, Alexandria, that re-ranks the X/Twitter feed in real time based on the user's desired values. Through two user studies, both qualitative (N=12) and quantitative (N=257), we found that diverse user needs require a large library of values, enabling more nuanced preferences and greater user control. With this work, we argue that the values criticized as missing from social media ranking algorithms can be operationalized and deployed today through end-user tools.
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- Award ID(s):
- 2403435
- PAR ID:
- 10634379
- Publisher / Repository:
- International AAAI Conference on Web and Social Media
- Date Published:
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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