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Social media streams analysis can reveal the characteristics of people who engage with or write about different topics. Recent works show that it is possible to reveal sensitive attributes (e.g., location, gender, ethnicity, political views, etc.) of individuals by analyzing their social media streams. Although, the prediction of a user's sensitive attributes can be used to enhance the user experience in social media, revealing some attributes like the location could represent a threat on individuals. Users can obfuscate their location by posting about random topics linked to different locations. However, posting about random and sometimes contradictory topics that are not aligned with a user's online persona and posts could negatively affect the followers interested in her profile. This paper represents our vision about the future of user privacy on social media. Users can locally deploy a cyborg, an artificial intelligent system that helps people to defend their privacy on social media. We propose LocBorg, a location privacy preserving cyborg that protects users by obfuscating their location while maintaining their online persona. LocBorg analyzes the social media streams and recommends topics to write about that are similar to a user's topics of interest and aligned with the user's online persona but linked to other locations.
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Privacy Cyborg: Towards Protecting the Privacy of Social Media Users
Towards the vision of building artificial intelligence systems that can assist with our everyday life, we introduce a proof of concept for a social media privacy "cyborg" which can locally and privately monitor a person's published content and offer advice or warnings when their privacy is at stake. The idea of a cyborg can be more general, as a separate local entity with its own computational resources, that can automatically perform several online tasks on our behalf. For this demonstration, we assume an attacker that can successfully infer user attributes, solely based on what the user has published (topic-based inference). We focus on Social Media privacy and specifically on the issue of exposing sensitive user-attributes, like location, or race, through published content. We built a privacy cyborg that can monitor a user's posted topics and automatically warn them in real time when a sensitive attribute is at risk of being exposed.
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- Award ID(s):
- 1649469
- PAR ID:
- 10033871
- Date Published:
- Journal Name:
- Data Engineering (ICDE), 2017 IEEE 33rd International Conference on
- Page Range / eLocation ID:
- 1395 to 1396
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Conference Paper:
- https://doi.org/10.1109/ICDE.2017.193
