The normative principle of description invariance presupposes that rational preferences must be complete. The completeness axiom is normatively dubious, however, and its rejection opens the door to rational framing effects. In this commentary, we suggest that Bermúdez’s insightful challenge to the standard normative view of framing can be clarified and extended by situating it within a broader critique of completeness.
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When and why framing effects are neither errors nor mistakes
Abstract Framing effects play a central role in the debate regarding human rationality. They violate the normative principle ofdescription invariance, which states that merely redescribing options or outcomes in equivalent ways should not affect judgments or decisions. Description invariance is considered by many decision researchers to be “normatively unassailable”, and violations are widely regarded as demonstrations of systematic irrationality. This article develops an alternative perspective on invariance violations, applying Funder’s (1987) distinction between “errors” and “mistakes”. Description invariance implicitly assumes that (1) rational preferences must be complete and (2) frames do not convey choice-relevant information. We argue that both assumptions often do not hold. When they fail, framing effects in the laboratory are not “errors”, and they do not provide evidence for “mistakes” in natural environments. Furthermore, recent findings suggest that participants often do not regard different responses to different frames as unreasonable, and presenting them with arguments for and against description invariance has little effect on their views. Finally, we argue that similar lessons generalize to other coherence norms, such as procedure invariance and independence of irrelevant alternatives.
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- Award ID(s):
- 2049935
- PAR ID:
- 10643275
- Publisher / Repository:
- Springer Science + Business Media
- Date Published:
- Journal Name:
- Mind & Society
- Volume:
- 24
- Issue:
- 2
- ISSN:
- 1593-7879
- Format(s):
- Medium: X Size: p. 209-229
- Size(s):
- p. 209-229
- Sponsoring Org:
- National Science Foundation
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