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Abstract While female mate choice is well established, mutual choice may play a larger role in mate selection than currently recognized. Assortative mating is a common form of nonrandom mating in animals that can result from mutual choice. However, few studies address assortative patterns beyond the social pair, potentially overlooking assortativity in the mating pair and in the social environment that shapes reproductive decisions. We asked whether North American barn swallows (Hirundo rustica erythrogaster) breeding in a large colony form pairs, mate (through both within-pair and extra-pair fertilizations), and interact assortatively by ventral plumage color, wing length, and age. Social interactions were tracked using proximity loggers, which recorded close contact between tagged individuals when birds were mating and laying eggs. Barn swallows paired and mated assortatively by their ventral plumage color; however, the assortative patterns in mating pairs were not as strong as they were in social pairs. Barn swallows also interacted assortatively, associating more often with individuals of both sexes who had similar phenotypes relative to the other birds in the colony. Finally, older males and females with darker ventral plumage achieved the highest reproductive success. Investigation of assortative behavior beyond the level of the social pair provides a more complete understanding of mate choice and suggests a mechanism that may maintain the large variation in ventral plumage color in North American barn swallows.