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Disinformation activities that aim to manipulate public opinion pose serious challenges to managing online platforms. One of the most widely used disinformation techniques is bot-assisted fake social engagement, which is used to falsely and quickly amplify the salience of information at scale. Based on agenda-setting theory, we hypothesize that bot-assisted fake social engagement boosts public attention in the manner intended by the manipulator. Leveraging a proven case of bot-assisted fake social engagement operation in a highly trafficked news portal, this study examines the impact of fake social engagement on the digital public’s news consumption, search activities, and political sentiment. For that purpose, we used ground-truth labels of the manipulator’s bot accounts, as well as real-time clickstream logs generated by ordinary public users. Results show that bot-assisted fake social engagement operations disproportionately increase the digital public’s attention to not only the topical domain of the manipulator’s interest (i.e., political news) but also to specific attributes of the topic (i.e., political keywords and sentiment) that align with the manipulator’s intention. We discuss managerial and policy implications for increasingly cluttered online platforms.more » « lessFree, publicly-accessible full text available September 1, 2025
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The spread of misinformation through a variety of communication channels has amplified society’s challenge to manage the COVID-19 pandemic. While existing studies have examined how misinformation spreads, few studies have examined the role of psychological distance in people’s mental processing of a rumor and their propensity to accept self-transformed narratives of the message. Based on an open-ended survey data collected in the U.S. ( N = 621) during an early phase of the pandemic, the current study examines how psychological distance relates to the transformation and acceptance of conspiratorial narratives in the context of the COVID-19 pandemic. Two instances of misinformation are examined, both of which were widely heard at the time of data collection: the role of (a) Bill Gates and (b) government during the outbreak of the pandemic. This study uses topic modeling techniques to capture distinctive topical attributes that emerged from rumor narratives. In addition, statistical analyses estimate the psychological distance effects on the salience of topical attributes of a rumor story and an individual’s propensity to believe them. Findings reveal that psychological distance to the threats of COVID-19 influences how misinformation evolves through word-of-mouth, particularly in terms of who is responsible for the pandemic and why the world finds itself in the current situation. Psychological distance also explains why people accept the message to be true. Implications for misinformation and rumor psychology research, as well as avenues for future research, are discussed.more » « less
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Although studies have investigated cyber-rumoring previous to the pandemic, little research has been undertaken to study rumors and rumor-corrections during the COVID-19 (coronavirus disease 2019) pandemic. Drawing on prior studies about how online stories become viral, this study will fill that gap by investigating the retransmission of COVID-19 rumors and corrective messages on Sina Weibo, the largest and most popular microblogging site in China. This study examines the impact of rumor types, content attributes (including frames, emotion, and rationality), and source characteristics (including follower size and source identity) to show how they affect the likelihood of a COVID-19 rumor and its correction being shared. By exploring the retransmission of rumors and their corrections in Chinese social media, this study will not only advance scholarly understanding but also reveal how corrective messages can be crafted to debunk cyber-rumors in particular cultural contexts.more » « less