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Abstract Twitter is a frequent target for machine learning research and applications. Many problems, such as sentiment analysis, image tagging, and location prediction have been studied on Twitter data. Much of the prior work that addresses these problems within the context of Twitter focuses on a subset of the types of data available, e.g. only text, or text and image. However, a tweet can have several additional components, such as the location and the author, that can also provide useful information for machine learning tasks. In this work, we explore the problem of jointly modeling several tweet components in a common embedding space via task-agnostic representation learning, which can then be used to tackle various machine learning applications. To address this problem, we propose a deep neural network framework that combines text, image, and graph representations to learn joint embeddings for 5 tweet components: body, hashtags, images, user, and location. In our experiments, we use a large dataset of tweets to learn a joint embedding model and use it in multiple tasks to evaluate its performance vs. state-of-the-art baselines specific to each task. Our results show that our proposed generic method has similar or superior performance to specialized application-specific approaches, including accuracy of 52.43% vs. 48.88% for location prediction and recall of up to 15.93% vs. 12.12% for hashtag recommendation. 

Background The increasing volume of health-related social media activity, where users connect, collaborate, and engage, has increased the significance of analyzing how people use health-related social media. Objective The aim of this study was to classify the content (eg, posts that share experiences and seek support) of users who write health-related social media posts and study the effect of user demographics on post content. Methods We analyzed two different types of health-related social media: (1) health-related online forums—WebMD and DailyStrength—and (2) general online social networks—Twitter and Google+. We identified several categories of post content and built classifiers to automatically detect these categories. These classifiers were used to study the distribution of categories for various demographic groups. Results We achieved an accuracy of at least 84% and a balanced accuracy of at least 0.81 for half of the post content categories in our experiments. In addition, 70.04% (4741/6769) of posts by male WebMD users asked for advice, and male users’ WebMD posts were more likely to ask for medical advice than female users’ posts. The majority of posts on DailyStrength shared experiences, regardless of the gender, age group, or location of their authors. Furthermore, health-related posts on Twitter and Google+ were used to share experiences less frequently than posts on WebMD and DailyStrength. Conclusions We studied and analyzed the content of health-related social media posts. Our results can guide health advocates and researchers to better target patient populations based on the application type. Given a research question or an outreach goal, our results can be used to choose the best online forums to answer the question or disseminate a message.