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Nearly all software built today impinges upon end-user privacy and needs to comply with relevant regulations. Therefore, there have been increasing calls for integrating considerations of compliance with privacy regulations throughout the software engineering lifecycle. However, software engineers are typically trained in the technical fields and lack sufficient knowledge and support for sociotechnical considerations of privacy. Privacy ideation cards attempt to address this issue by making privacy compliance understandable and actionable for software developers. However, the application of privacy ideation cards in real-world software projects has not yet been systemically investigated. The effectiveness of ideation cards as a pedagogical tool has not yet been examined either. We address these gaps by studying how teams of undergraduate students applied privacy ideation cards in capstone projects that involved building real-world software for industry sponsors. We found that privacy ideation cards fostered greater consideration and understanding of the extent to which the projects aligned with privacy regulations. We identified three main themes from student discussions of privacy compliance: (i) defining personal data; (ii) assigning responsibility for privacy compliance; and (iii) determining and exercising autonomy. The results suggest that application of the cards for real-world projects requires careful consideration of intersecting factors such as the stage atmore »which the cards are used and the autonomy available to the developers. Pedagogically, ideation cards can facilitate low-level cognitive engagement (especially the cognitive processes of meaning construction and interpretation) for specific components within a project. Higher-level cognitive processes were comparatively rare in ideation sessions. These findings provide important insight to help enhance capstone instruction and to improve privacy ideation cards to increase their impact on the privacy properties of the developed software.« less