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            Drawing on previous research into the value of developing and sharing data stories on social media, we use this paper to examine how practitioners address a spectrum of interests and concerns in relation to their own data literacies within this media form. To do so, we analyzed 107 data story videos from TikTok and Instagram to explore what practices and communication techniques are apparent in social media data stories that exhibit features of data literacy. Through our analysis, we uncovered a series of digital storytelling techniques (e.g., speaking to the camera, using a green screen) that supported the creators’ data science practices and communicative goals. This study contributes to the discourse on social media's role in data storytelling and literacy, providing guidance for future research and implications for the design of new data literacy learning experiences.more » « less
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