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Ongoing declines of bees and other pollinators are driven in part by the loss of critical floral resources and nesting substrates. Most conservation/restoration efforts for bees aim to enhance floral abundance and continuity but often assume the same actions will bolster nesting opportunities. Recent research suggests that habitat plantings may not always provide both forage and nesting resources. We evaluated wildflower plantings designed to augment floral resources to determine their ability to enhance nesting by soil‐nesting bees over 3 study years in Northern California agricultural landscapes. We established wildflower plantings along borders of annual row crops and paired each with an unplanted control border. We used soil emergence traps to assess nest densities and species richness of soil‐nesting bees from spring through late summer at paired field borders planted with wildflowers or maintained conventionally as bare or sparsely vegetated areas, as is typical for the region. We also quantified soil‐surface characteristics and flower resources among borders. Wildflower plantings significantly increased nest densities and the richness of bee species using them. Such benefits occurred within the first year of planting and persisted up to 4 years post establishment. The composition of nesting bee communities also differed between wildflower and unenhanced borders. Wildflower plantings differed from controls in multiple characteristics of the soil surface, including vegetation cover, surface microtopography and hardness. Surprisingly, only vegetation cover significantly affected nest densities and species richness. Wildflower plantings are a widespread habitat action with the potential to support wild bees. The demonstrated benefit wildflower plantings had for increasing the nesting of soil‐nesting bees greatly augments their relevance for the conservation of wild bee communities in agricultural and other landscapes. Identifying soil‐surface characteristics that are important for nesting provides critical information to guide the implementation and management of habitats for bees.