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  1. Abstract Agricultural-technology (ag-tech) and agroecology both promise a better farming future. Ag-tech seeks to improve the food system through the development of high-tech tools such as sensors, digital platforms, and robotic harvesters, with many ag-tech start-ups promising to deliver increased agricultural productivity while also enhancing food system sustainability. Agroecology incorporates diverse cropping systems, low external resource inputs, indigenous and farmer knowledge, and is increasingly associated with political calls for a more just food system. Recently, demand has grown for the potentially groundbreaking benefits of their convergence, with the University of California, Santa Cruz (UCSC) attempting just such a union. Building on its combined expertise in engineering and agroecology, as well as a longstanding reputation as a socially progressive institution, university administrators believe that UCSC could produce a unique, socially just form of ag-tech designed for small, low-resource farmers—a rare contribution given ag-tech’s tendency to cater primarily to large-scale agribusiness. This paper examines the complexities of uniting agroecology and ag-tech through interviews with agroecologists, engineers, and social scientists involved in UCSC’s ag-tech initiative. Within the setting of a historically radical yet neoliberalizing university, I find that significant epistemic and structural barriers exist for agroecology and ag-tech to come together on an even playing field. This case study contributes to broader discussions of the future of food and farming by focusing on the contours and challenges of a widely called-for agricultural collaboration, highlighting its difficulty but also areas of possibility in a particularly rich, contested context. 
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  2. Inventive producers in Silicon Valley and other innovations sectors are going beyond the simulated animal products of plant-based proteins and cellular technologies to produce a third generation of protein products, making protein the leading edge of high tech food innovation. Since innovators draw on sources not generally recognized as food these products are speculative as both foods and investments. Building on scholarship that examines edibility formation of so-called alternative proteins, we show the deployment of three interlocking narratives that make novel protein products both edible and investible: protein is ubiquitous and protean, which provides myriad opportunities for technological transformation; its longtime associations with vigor, strength and energy, along with current day obsessions with the negatives of fats and carbohydrates, renders it the one remaining macronutrient that it is unequivocally good; and widely circulated discourses of both future shortages and the problems with contemporary livestock production makes producing more an almost indisputable solution. While innovators and investors act as if protein needs this sector to solve an impending crisis and bring its possibilities to fruition, we suggest the inverse—that without protein the sector would be nearly barren of novelty and food, much less the disruption and impact routinely claimed. 
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  3. Open data is increasingly being promoted as a route to achieve food security and agricultural development. This article critically examines the promotion of open agri-food data for development through a document-based case study of the Global Open Data for Agriculture and Nutrition (GODAN) initiative as well as through interviews with open data practitioners and participant observation at open data events. While the concept of openness is striking for its ideological flexibility, we argue that GODAN propagates an anti-political, neoliberal vision for how open data can enhance agricultural development. This approach centers values such as private innovation, increased production, efficiency, and individual empowerment, in contrast to more political and collectivist approaches to openness practiced by some agri-food social movements. We further argue that open agri-food data projects, in general, have a tendency to reproduce elements of “data colonialism,” extracting data with minimal consideration for the collective harms that may result, and embedding their own values within universalizing information infrastructures. 
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  4. While the tech sector has seized upon the food system as an area in which it can have a major impact, innovators within the agri-food tech domain are dogged by concerns about public acceptance of technologies that may be controversial or simply not of interest. At the same time, because they operate within an investor-dependent political economy, they must demonstrate that the public will consume the products they are creating. To both secure markets and legitimate their approaches to problem-solving, entrepreneurial innovators draw on three existing imaginaries of consumers, each of which articulates with a particular tendency they have pursued in problem-solving. Reflecting a tendency of solutionism, those promoting technologies that promise minimal processing and/or short or traceable supply chains invoke a health- and eco-conscious consumer. In keeping with technofixes, those promoting technologies of mimicry invoke a complacent consumer. Reflecting the tendency toward scientism in problem-solving and related projections of public knowledge deficits, those promoting potentially controversial technologies invoke a fearful consumer and embrace transparency to inform and assure such consumers. By promising future consumers who will willingly accept emerging technologies, each of these imaginaries seeks to resolve – for investors – potential problems of consumer acceptance generated by the particular approaches to problem-solving innovators have adopted. While STS scholars have shown how public-facing engagement exercises and policy work are often limited by deficit-driven imaginaries of the public, in these investor-facing spaces possible objections are both imagined and overcome without any interaction with actual publics. 
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  5. Food and agriculture have recently become focal points of tech sector innovation and financing. Rapidly multiplying agri-food tech startups are promising to import the tech sector’s trademark disruptive innovation into an industry they deem sclerotic, inefficient, and unsustainable. This paper interrogates the cultural and market frictions attending Silicon Valley’s foray into food and agriculture through the lens of what is perhaps the tech sector’s most prominent narrative genre: the public investment pitch. Building on scholarship that views pitching as a performative practice, we show how pitches serve to mediate the tech sector’s entrée into this established industry. Our analysis of four key moments of the agri-food tech pitch reveal how carefully curated framings of agri-food problems and solutions work to reconcile the world-changing ambition and profit-making potential demanded by Silicon Valley investors with the deeply entrenched political economic realities of food and agriculture. Our analysis also suggests a tendency towards ‘non-disruptive disruption’ (Goldstein, J., 2018. Planetary improvement: Cleantech entrepreneurship and the contradictions of green capitalism. Cambridge, MA: MIT Press). Despite nods to disrupting the established industry, the tech sector primarily offers incremental improvements on existing technologies, often developed or marketed in partnership with industry incumbents, underscoring the distinction between technological disruption on the one hand and genuine systemic transformation on the other. 
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  6. The framing of global food challenges as a matter of producing enough protein deserves critical assessment. We argue that powerful actors in the food system are responding to this apparent protein shortage in a way that deflects from the critical environmental and social challenges associated with conventional livestock production. 
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  7. Abstract A 2020 report published by the think tank RethinkX predicts the “second domestication of plants and animals, the disruption of the cow, and the collapse of industrial livestock farming” by 2035. Although typical of promissory discourses about the future of food, the report gives unusual emphasis to the gains of efficiency and near limitless growth that will come by eradicating confined livestock and aquaculture operations and replacing them with protein engineered at a molecular level and fermented in bioreactors. While there are many reasons to disrupt industrialized livestock production, lack of efficiency is not one of them. This article examines to what extent this so-called second domestication departs from the radical transformations of animal biologies and living conditions to which it responds. Drawing on canonical texts in agrarian political economy, it parses animal bio-industrialization into sets of practices that accelerate productivity, standardize animal life and infrastructures, and reduce risk to maximize efficiency. It shows these practices at work through recent ethnographic accounts of salmon aquaculture and pork production to illustrate how efforts to override temporalities and contain species in unfamiliar habitats, in the name of efficiency, may be the source of vulnerability in such production systems rather than their strength. 
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