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Increasingly, icons are being proposed to concisely convey privacy-related information and choices to users. However, complex privacy concepts can be difficult to communicate. We investigate which icons effectively signal the presence of privacy choices. In a series of user studies, we designed and evaluated icons and accompanying textual descriptions (link texts) conveying choice, opting-out, and sale of personal information — the latter an opt-out mandated by the California Consumer Privacy Act (CCPA). We identified icon-link text pairings that conveyed the presence of privacy choices without creating misconceptions, with a blue stylized toggle icon paired with “Privacy Options” performing best. The two CCPA-mandated link texts (“Do Not Sell My Personal Information” and “Do Not Sell My Info”) accurately communicated the presence of do-not-sell opt-outs with most icons. Our results provide insights for the design of privacy choice indicators and highlight the necessity of incorporating user testing into policy making. 

“Notice and choice” is the predominant approach for data privacy protection today. There is considerable user-centered research on providing effective privacy notices but not enough guidance on designing privacy choices. Recent data privacy regulations worldwide established new requirements for privacy choices, but system practitioners struggle to implement legally compliant privacy choices that also provide users meaningful privacy control. We construct a design space for privacy choices based on a user-centered analysis of how people exercise privacy choices in real-world systems. This work contributes a conceptual framework that considers privacy choice as a user-centered process as well as a taxonomy for practitioners to design meaningful privacy choices in their systems. We also present a use case of how we leverage the design space to finalize the design decisions for a real-world privacy choice platform, the Internet of Things (IoT) Assistant, to provide meaningful privacy control in the IoT.