Increasingly, icons are being proposed to concisely convey privacyrelated information and choices to users. However, complex privacy concepts can be difcult to communicate. We investigate which icons efectively signal the presence of privacy choices. In a series of user studies, we designed and evaluated icons and accompanying textual descriptions (link texts) conveying choice, opting-out, and sale of personal information — the latter an opt-out mandated by the California Consumer Privacy Act (CCPA). We identifed icon-link text pairings that conveyed the presence of privacy choices without creating misconceptions, with a blue stylized toggle icon paired with “Privacy Options” performing best. Themore »
Toggles, Dollar Signs, and Triangles: How to (In)Effectively Convey Privacy Choices with Icons and Link Texts
Increasingly, icons are being proposed to concisely convey privacy-related information and choices to users. However, complex privacy concepts can be difficult to communicate. We investigate which icons effectively signal the presence of privacy choices. In a series of user studies, we designed and evaluated icons and accompanying textual descriptions (link texts) conveying choice, opting-out, and sale of personal information — the latter an opt-out mandated by the California Consumer Privacy Act (CCPA). We identified icon-link text pairings that conveyed the presence of privacy choices without creating misconceptions, with a blue stylized toggle icon paired with “Privacy Options” performing best. The two CCPA-mandated link texts (“Do Not Sell My Personal Information” and “Do Not Sell My Info”) accurately communicated the presence of do-not-sell opt-outs with most icons. Our results provide insights for the design of privacy choice indicators and highlight the necessity of incorporating user testing into policy making.
- Publication Date:
- NSF-PAR ID:
- 10257047
- Journal Name:
- Proceedings of the 2021 CHI Conference on Human Factors in computing Systems
- Page Range or eLocation-ID:
- 1 to 25
- Sponsoring Org:
- National Science Foundation
More Like this
-
-
Website privacy policies sometimes provide users the option to opt-out of certain collections and uses of their personal data. Unfortunately, many privacy policies bury these instructions deep in their text, and few web users have the time or skill necessary to discover them. We describe a method for the automated detection of opt-out choices in privacy policy text and their presentation to users through a web browser extension. We describe the creation of two corpora of opt-out choices, which enable the training of classifiers to identify opt-outs in privacy policies. Our overall approach for extracting and classifying opt-out choices combinesmore »
-
Abstract Cameras are everywhere, and are increasingly coupled with video analytics software that can identify our face, track our mood, recognize what we are doing, and more. We present the results of a 10-day in-situ study designed to understand how people feel about these capabilities, looking both at the extent to which they expect to encounter them as part of their everyday activities and at how comfortable they are with the presence of such technologies across a range of realistic scenarios. Results indicate that while some widespread deployments are expected by many (e.g., surveillance in public spaces), others are not,more »
-
Cameras are everywhere, and are increasingly coupled with video analytics software that can identify our face, track our mood, recognize what we are doing, and more. We present the results of a 10-day in-situ study designed to understand how people feel about these capabilities, looking both at the extent to which they expect to encounter them as part of their everyday activities and at how comfortable they are with the presence of such technologies across a range of realistic scenarios. Results indicate that while some widespread deployments are expected by many (e.g., surveillance in public spaces), others are not, withmore »
-
Despite efforts to diversify the science, technology, engineering, and mathematics (STEM) workforce, engineering remains a White, male-dominated profession. Often, women and underrepresented students do not identify with STEM careers and many opt out of STEM pathways prior to entering high school or college. In order to broaden participation in engineering, new methods of engaging and retaining those who are traditionally underrepresented in engineering are needed. This work is based on a promising approach for encouraging and supporting diverse participation in engineering: disciplinary literacy instruction (DLI). Generally, teachers use DLI to provide K-12 students with a framework for interpreting, evaluating, andmore »