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Smartphones enjoy high adoption rates around the globe. Rarely more than an arm’s length away, these sensor-rich devices can easily be repurposed to collect rich and extensive records of their users’ behaviors (e.g., location, communication, media consumption), posing serious threats to individual privacy. Here we examine the extent to which individuals’ Big Five personality dimensions can be predicted on the basis of six different classes of behavioral information collected via sensor and log data harvested from smartphones. Taking a machine-learning approach, we predict personality at broad domain ( r median = 0.37) and narrow facet levels ( r median = 0.40) based on behavioral data collected from 624 volunteers over 30 consecutive days (25,347,089 logging events). Our cross-validated results reveal that specific patterns in behaviors in the domains of 1) communication and social behavior, 2) music consumption, 3) app usage, 4) mobility, 5) overall phone activity, and 6) day- and night-time activity are distinctively predictive of the Big Five personality traits. The accuracy of these predictions is similar to that found for predictions based on digital footprints from social media platforms and demonstrates the possibility of obtaining information about individuals’ private traits from behavioral patterns passively collected from their smartphones. Overall, our results point to both the benefits (e.g., in research settings) and dangers (e.g., privacy implications, psychological targeting) presented by the widespread collection and modeling of behavioral data obtained from smartphones.
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mSieve: differential behavioral privacy in time series of mobile sensor data
Differential privacy concepts have been successfully used to protect anonymity of individuals in population-scale analysis. Sharing of mobile sensor data, especially physiological data, raise different privacy challenges, that of protecting private behaviors that can be revealed from time series of sensor data. Existing privacy mechanisms rely on noise addition and data perturbation. But the accuracy requirement on inferences drawn from physiological data, together with well-established limits within which these data values occur, render traditional privacy mechanisms inapplicable. In this work, we define a new behavioral privacy metric based on differential privacy and propose a novel data substitution mechanism to protect behavioral privacy. We evaluate the efficacy of our scheme using 660 hours of ECG, respiration, and activity data collected from 43 participants and demonstrate that it is possible to retain meaningful utility, in terms of inference accuracy (90%), while simultaneously preserving the privacy of sensitive behaviors.
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- PAR ID:
- 10038799
- Date Published:
- Journal Name:
- Proceedings of the 2016 ACM International Joint Conference on Pervasive and Ubiquitous Computing
- Page Range / eLocation ID:
- 706 to 717
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Conference Paper:
- https://doi.org/10.1145/2971648.2971753
