We examine the revenue–utility assortment optimization problem with the goal of finding an assortment that maximizes a linear combination of the expected revenue of the firm and the expected utility of the customer. This criterion captures the trade-off between the firm-centric objective of maximizing the expected revenue and the customer-centric objective of maximizing the expected utility. The customers choose according to the multinomial logit model, and there is a constraint on the offered assortments characterized by a totally unimodular matrix. We show that we can solve the revenue–utility assortment optimization problem by finding the assortment that maximizes only the expected revenue after adjusting the revenue of each product by the same constant. Finding the appropriate revenue adjustment requires solving a nonconvex optimization problem. We give a parametric linear program to generate a collection of candidate assortments that is guaranteed to include an optimal solution to the revenue–utility assortment optimization problem. This collection of candidate assortments also allows us to construct an efficient frontier that shows the optimal expected revenue–utility pairs as we vary the weights in the objective function. Moreover, we develop an approximation scheme that limits the number of candidate assortments while ensuring a prespecified solution quality. Finally, we discuss practical assortment optimization problems that involve totally unimodular constraints. In our computational experiments, we demonstrate that we can obtain significant improvements in the expected utility without incurring a significant loss in the expected revenue. This paper was accepted by Omar Besbes, revenue management and market analytics.
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Optimal investment with intermediate consumption under no unbounded profit with bounded risk
Abstract We consider the problem of optimal investment with intermediate consumption in a general semimartingale model of an incomplete market, with preferences being represented by a utility stochastic field. We show that the key conclusions of the utility maximization theory hold under the assumptions of no unbounded profit with bounded risk and of the finiteness of both primal and dual value functions.
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- Award ID(s):
- 1600307
- PAR ID:
- 10049462
- Date Published:
- Journal Name:
- Journal of Applied Probability
- Volume:
- 54
- Issue:
- 03
- ISSN:
- 0021-9002
- Page Range / eLocation ID:
- 710 to 719
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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