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With the advent of new mobility modes and technologies, we have seen meaningful changes in travel behavior. One such new mobility mode is on-demand transit. The Metropolitan Atlanta Rapid Transit Authority deployed its own on-demand transit system, dubbed MARTA Reach, in March of 2022. This paper provides an evaluation of the characteristics of two groups of people related to MARTA Reach: those who were interested in it and used it and those who were interested in it but did not use it. In addition, this paper explores the factors that influence membership in each of those two groups using a binary logit model, revealing the underlying characteristics that are linked with the decision to use or not use the service given prior interest. The findings show that simply providing more service has the strongest effect on adoption. Among 561 survey respondents, 426 expressed that the service area for MARTA Reach was too limited for their needs. Modeling results support this finding, in addition to the following strong predictors of on-demand transit adoption: 1) being a frequent transit user, 2) being satisfied with the current state of fixed-route transit service, 3) being part of a low-income household, 4) living within an on-demand transit service area, and 5) being younger. Understanding these group characteristics and underlying factors can help guide future efforts to provide on-demand transit service, such as by targeting the market segments that share features with the underlying factors that are shown herein to be linked with on-demand transit adoption.
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A Holistic Evaluation of Transit Supply and Demand using Network Analysis: The TDI Framework
During recent years there have been several efforts from city and transportation planners, as well as, port authorities, to design multimodal transport systems, covering the needs of the population to be served. However, before designing such a system, the first step is to understand the current gaps. Does the current system meet the transit demand of the geographic area covered? If not, where are the gaps between supply and demand? To answer this question, the notion of transit desert has been introduced. A transit desert is an area where the supply of transit service does not meet the demand for it. While there is little ambiguity on what constitutes transit demand, things are more vague when it comes to transit supply. Existing efforts often define transit supply using volume metrics (e.g., number of bus stops within a pre-defined distance). However, this does not necessarily capture the quality of the transit service. In this study, we introduce a network-based transit desert index (which we call TDI) that captures not only the quantity of transit supply in an area, but also the connectivity that the transit system provides for an area within the region of interest. In particular, we define a network between areas based on the transit travel time, distance, and overall quantity of connections. We use these measures to examine two notions of transit quality: connectivity and availability. To quantify the connectivity of an area i we utilize the change observed in the second smallest eigenvalue of the Laplacian when we remove node i from the network. To quantify availability of an area i, we examine the number of routes which pass through this area as given by an underlying transit network. We further apply and showcase our approach with data from Allegheny County, Pennsylvania, USA. Finally, we discuss current limitations of TDI and how we can tackle them as part of our future research.
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- Award ID(s):
- 1739413
- PAR ID:
- 10074512
- Date Published:
- Journal Name:
- Proceedings of the Third Mining Urban Data Workshop (MUD 2018)
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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