Complex contagion models have been developed to understand a wide range of social phenomena such as adoption of cultural fads, the diffusion of belief, norms, and innovations in social networks, and the rise of collective action to join a riot. Most existing works focus on contagions where individuals’ states are represented by binary variables, and propagation takes place over a single isolated network. However, characterization of an individual’s standing on a given matter as a binary state might be overly simplistic as most of our opinions, feelings, and perceptions vary over more than two states. Also, most real-world contagions take place over multiple networks (e.g., Twitter and Facebook) or involve multiplex networks where individuals engage in different types of relationships (e.g., co-worker, family, etc.). To this end, this paper studies multi-stage complex contagions that take place over multi-layer or multiplex networks. Under a linear threshold based contagion model, we first give analytic results for the expected size of global cascades, i.e., cases where a randomly chosen node can initiate a propagation that eventually reaches a positive fraction of the whole population. Then, analytic results are confirmed by an extensive numerical study. In addition, we demonstrate how the dynamics of complex contagions is affected by the structural properties of the networks. In particular, we reveal an interesting connection between the assortativity of a network and the impact of hyper-active nodes on the cascade size.
more »
« less
Diffusion in Social Networks: Effects of Monophilic Contagion, Friendship Paradox and Reactive Networks
We consider SIS contagion processes over networks where, a classical assumption is that individuals' decisions to adopt a contagion are based on their immediate neighbors. However, recent literature shows that some attributes are more correlated between two-hop neighbors, a concept referred to as monophily. This motivates us to explore monophilic contagion, the case where a contagion (e.g. a product, disease) is adopted by considering two-hop neighbors instead of immediate neighbors (e.g. you ask your friend about the new iPhone and she recommends you the opinion of one of her friends). We show that the phenomenon called friendship paradox makes it easier for the monophilic contagion to spread widely. We also consider the case where the underlying network stochastically evolves in response to the state of the contagion (e.g. depending on the severity of a flu virus, people restrict their interactions with others to avoid getting infected) and show that the dynamics of such a process can be approximated by a differential equation whose trajectory satisfies an algebraic constraint restricting it to a manifold. Our results shed light on how graph theoretic consequences affect contagions and, provide simple deterministic models to approximate the collective dynamics of contagions over stochastic graph processes.
more »
« less
- Award ID(s):
- 1714180
- NSF-PAR ID:
- 10091446
- Date Published:
- Journal Name:
- IEEE Transactions on Network Science and Engineering
- ISSN:
- 2334-329X
- Page Range / eLocation ID:
- 1 to 1
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
More Like this
-
-
null (Ed.)Many contagion processes evolving on populations do so simultaneously, interacting over time. Examples are co-evolution of human social processes and diseases, such as the uptake of mask wearing and disease spreading. Commensurately, multi-contagion agent-based simulations (ABSs) that represent populations as networks in order to capture interactions between pairs of nodes are becoming more popular. In this work, we present a new ABS system that simulates any number of contagions co-evolving on any number of networked populations. Individual (interacting) contagion models and individual networks are speci ed, and the system computes multi-contagion dynamics over time. This is a signi cant improvement over simulation frameworks that require union graphs to handle multiple networks, and/or additional code to orchestrate the computations of multiple contagions. We provide a formal model for the simulation system, an overview of the software, and case studies that illustrate applications of interacting contagions.more » « less
-
Many contagion processes evolving on populations do so simultaneously, interacting over time. Examples are co-evolution of human social processes and diseases, such as the uptake of mask wearing and disease spreading. Commensurately, multi-contagion agent-based simulations (ABSs) that represent populations as networks in order to capture interactions between pairs of nodes are becoming more popular. In this work, we present a new ABS system that simulates any number of contagions co-evolving on any number of networked populations. Individual (interacting) contagion models and individual networks are specified, and the system computes multi-contagion dynamics over time. This is a significant improvement over simulation frameworks that require union graphs to handle multiple networks, and/or additional code to orchestrate the computations of multiple contagions. We provide a formal model for the simulation system, an overview of the software, and case studies that illustrate applications of interacting contagions.more » « less
-
Abstract We consider the simultaneous propagation of two contagions over a social network. We assume a threshold model for the propagation of the two contagions and use the formal framework of discrete dynamical systems. In particular, we study an optimization problem where the goal is to minimize the total number of new infections subject to a budget constraint on the total number of available vaccinations for the contagions. While this problem has been considered in the literature for a single contagion, our work considers the simultaneous propagation of two contagions. This optimization problem is NP-hard. We present two main solution approaches for the problem, namely an integer linear programming (ILP) formulation to obtain optimal solutions and a heuristic based on a generalization of the set cover problem. We carry out a comprehensive experimental evaluation of our solution approaches using many real-world networks. The experimental results show that our heuristic algorithm produces solutions that are close to the optimal solution and runs several orders of magnitude faster than the ILP-based approach for obtaining optimal solutions. We also carry out sensitivity studies of our heuristic algorithm.more » « less
-
We consider the simultaneous propagation of two contagions over a social network. We assume a threshold model for the propagation of the two contagions and use the formal framework of discrete dynamical systems. In particular, we study an optimization problem where the goal is to minimize the total number of new infections subject to a budget constraint on the total number of available vaccinations for the contagions. While this problem has been considered in the literature for a single contagion, our work considers the simultaneous propagation of two contagions. This optimization problem is NP-hard. We present two main solution approaches for the problem, namely an integer linear programming (ILP) formulation to obtain optimal solutions and a heuristic based on a generalization of the set cover problem. We carry out a comprehensive experimental evaluation of our solution approaches using many real-world networks. The experimental results show that our heuristic algorithm produces solutions that are close to the optimal solution and runs several orders of magnitude faster than the ILP-based approach for obtaining optimal solutions. We also carry out sensitivity studies of our heuristic algorithm.more » « less
- Free Publicly Accessible Full Text
-
Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1109/TNSE.2019.2909015
