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Title: A Multi-Algorithm Approach for Classifying Misinformed Twitter Data during Crisis Events
Social media is being increasingly utilized to spread breaking news and updates during disasters of all magnitudes. Unfortunately, due to the unmoderated nature of social media platforms such as Twitter, rumors and misinformation are able to propagate widely. Given this, a surfeit of research has studied rumor diffusion on social media, especially during natural disasters. In many studies, researchers manually code social media data to further analyze the patterns and diffusion dynamics of users and misinformation. This method requires many human hours, and is prone to significant incorrect classifications if the work is not checked over by another individual. In our studies, we fill the research gap by applying seven different machine learning algorithms to automatically classify misinformed Twitter data that is spread during disaster events. Due to the unbalanced nature of the data, three different balancing algorithms are also applied and compared. We collect and drive the classifiers with data from the Manchester Arena bombing (2017), Hurricane Harvey (2017), the Hawaiian incoming missile alert (2018), and the East Coast US tsunami alert (2018). Over 20,000 tweets are classified based on the veracity of their content as either true, false, or neutral, with overall accuracies exceeding 89%.  more » « less
Award ID(s):
1762807 1760586
NSF-PAR ID:
10096628
Author(s) / Creator(s):
; ;
Date Published:
Journal Name:
Proceedings of the 2019 IISE Annual Conference
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
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  1. Abstract

    Social media has been increasingly utilized to spread breaking news and risk communications during disasters of all magnitudes. Unfortunately, due to the unmoderated nature of social media platforms such as Twitter, rumors and misinformation are able to propagate widely. Given this, a surfeit of research has studied false rumor diffusion on Twitter, especially during natural disasters. Within this domain, studies have also focused on the misinformation control efforts from government organizations and other major agencies. A prodigious gap in research exists in studying the monitoring of misinformation on social media platforms in times of disasters and other crisis events. Such studies would offer organizations and agencies new tools and ideologies to monitor misinformation on platforms such as Twitter, and make informed decisions on whether or not to use their resources in order to debunk. In this work, we fill the research gap by developing a machine learning framework to predict the veracity of tweets that are spread during crisis events. The tweets are tracked based on the veracity of their content as either true, false, or neutral. We conduct four separate studies, and the results suggest that our framework is capable of tracking multiple cases of misinformation simultaneously, with scores exceeding 87%. In the case of tracking a single case of misinformation, our framework reaches an score of 83%. We collect and drive the algorithms with 15,952 misinformation‐related tweets from the Boston Marathon bombing (2013), Manchester Arena bombing (2017), Hurricane Harvey (2017), Hurricane Irma (2017), and the Hawaii ballistic missile false alert (2018). This article provides novel insights on how to efficiently monitor misinformation that is spread during disasters.

     
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  2. Introduction Social media has created opportunities for children to gather social support online (Blackwell et al., 2016; Gonzales, 2017; Jackson, Bailey, & Foucault Welles, 2018; Khasawneh, Rogers, Bertrand, Madathil, & Gramopadhye, 2019; Ponathil, Agnisarman, Khasawneh, Narasimha, & Madathil, 2017). However, social media also has the potential to expose children and adolescents to undesirable behaviors. Research showed that social media can be used to harass, discriminate (Fritz & Gonzales, 2018), dox (Wood, Rose, & Thompson, 2018), and socially disenfranchise children (Page, Wisniewski, Knijnenburg, & Namara, 2018). Other research proposes that social media use might be correlated to the significant increase in suicide rates and depressive symptoms among children and adolescents in the past ten years (Mitchell, Wells, Priebe, & Ybarra, 2014). Evidence based research suggests that suicidal and unwanted behaviors can be promulgated through social contagion effects, which model, normalize, and reinforce self-harming behavior (Hilton, 2017). These harmful behaviors and social contagion effects may occur more frequently through repetitive exposure and modelling via social media, especially when such content goes “viral” (Hilton, 2017). One example of viral self-harming behavior that has generated significant media attention is the Blue Whale Challenge (BWC). The hearsay about this challenge is that individuals at all ages are persuaded to participate in self-harm and eventually kill themselves (Mukhra, Baryah, Krishan, & Kanchan, 2017). Research is needed specifically concerning BWC ethical concerns, the effects the game may have on teenagers, and potential governmental interventions. To address this gap in the literature, the current study uses qualitative and content analysis research techniques to illustrate the risk of self-harm and suicide contagion through the portrayal of BWC on YouTube and Twitter Posts. The purpose of this study is to analyze the portrayal of BWC on YouTube and Twitter in order to identify the themes that are presented on YouTube and Twitter posts that share and discuss BWC. In addition, we want to explore to what extent are YouTube videos compliant with safe and effective suicide messaging guidelines proposed by the Suicide Prevention Resource Center (SPRC). Method Two social media websites were used to gather the data: 60 videos and 1,112 comments from YouTube and 150 posts from Twitter. The common themes of the YouTube videos, comments on those videos, and the Twitter posts were identified using grounded, thematic content analysis on the collected data (Padgett, 2001). Three codebooks were built, one for each type of data. The data for each site were analyzed, and the common themes were identified. A deductive coding analysis was conducted on the YouTube videos based on the nine SPRC safe and effective messaging guidelines (Suicide Prevention Resource Center, 2006). The analysis explored the number of videos that violated these guidelines and which guidelines were violated the most. The inter-rater reliabilities between the coders ranged from 0.61 – 0.81 based on Cohen’s kappa. Then the coders conducted consensus coding. Results & Findings Three common themes were identified among all the posts in the three social media platforms included in this study. The first theme included posts where social media users were trying to raise awareness and warning parents about this dangerous phenomenon in order to reduce the risk of any potential participation in BWC. This was the most common theme in the videos and posts. Additionally, the posts claimed that there are more than 100 people who have played BWC worldwide and provided detailed description of what each individual did while playing the game. These videos also described the tasks and different names of the game. Only few videos provided recommendations to teenagers who might be playing or thinking of playing the game and fewer videos mentioned that the provided statistics were not confirmed by reliable sources. The second theme included posts of people that either criticized the teenagers who participated in BWC or made fun of them for a couple of reasons: they agreed with the purpose of BWC of “cleaning the society of people with mental issues,” or they misunderstood why teenagers participate in these kind of challenges, such as thinking they mainly participate due to peer pressure or to “show off”. The last theme we identified was that most of these users tend to speak in detail about someone who already participated in BWC. These videos and posts provided information about their demographics and interviews with their parents or acquaintances, who also provide more details about the participant’s personal life. The evaluation of the videos based on the SPRC safe messaging guidelines showed that 37% of the YouTube videos met fewer than 3 of the 9 safe messaging guidelines. Around 50% of them met only 4 to 6 of the guidelines, while the remaining 13% met 7 or more of the guidelines. Discussion This study is the first to systematically investigate the quality, portrayal, and reach of BWC on social media. Based on our findings from the emerging themes and the evaluation of the SPRC safe messaging guidelines we suggest that these videos could contribute to the spread of these deadly challenges (or suicide in general since the game might be a hoax) instead of raising awareness. Our suggestion is parallel with similar studies conducted on the portrait of suicide in traditional media (Fekete & Macsai, 1990; Fekete & Schmidtke, 1995). Most posts on social media romanticized people who have died by following this challenge, and younger vulnerable teens may see the victims as role models, leading them to end their lives in the same way (Fekete & Schmidtke, 1995). The videos presented statistics about the number of suicides believed to be related to this challenge in a way that made suicide seem common (Cialdini, 2003). In addition, the videos presented extensive personal information about the people who have died by suicide while playing the BWC. These videos also provided detailed descriptions of the final task, including pictures of self-harm, material that may encourage vulnerable teens to consider ending their lives and provide them with methods on how to do so (Fekete & Macsai, 1990). 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