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Point of interest (POI) recommendation, which provides personalized recommendation of places to mobile users, is an important task in location-based social networks (LBSNs). However, quite different from traditional interest-oriented merchandise recommendation, POI recommendation is more complex due to the timing effects: we need to examine whether the POI fits a user’s availability. While there are some prior studies which included the temporal effect into POI recommendations, they overlooked the compatibility between time-varying popularity of POIs and regular availability of users, which we believe has a non-negligible impact on user decision-making. To this end, in this paper, we present a novel method which incorporates the degree of temporal matching between users and POIs into personalized POI recommendations. Specifically, we first profile the temporal popularity of POIs to show when a POI is popular for visit by mining the spatio-temporal human mobility and POI category data. Secondly, we propose latent user regularities to characterize when a user is regularly available for exploring POIs, which is learned with a user-POI temporal matching function. Finally, results of extensive experiments with real-world POI check-in and human mobility data demonstrate that our proposed user-POI temporal matching method delivers substantial advantages over baseline models for POI recommendation tasks.
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Adversarial Point-of-Interest Recommendation
Point-of-interest (POI) recommendation is essential to a variety of services for both users and business. An extensive number of models have been developed to improve the recommendation performance by exploiting various characteristics and relations among POIs (e.g., spatio-temporal, social, etc.). However, very few studies closely look into the underlying mechanism accounting for why users prefer certain POIs to others. In this work, we initiate the first attempt to learn the distribution of user latent preference by proposing an Adversarial POI Recommendation (APOIR) model, consisting of two major components: (1) the recommender (R) which suggests POIs based on the learned distribution by maximizing the probabilities that these POIs are predicted as unvisited and potentially interested; and (2) the discriminator (D) which distinguishes the recommended POIs from the true check-ins and provides gradients as the guidance to improve R in a rewarding framework. Two components are co-trained by playing a minimax game towards improving itself while pushing the other to the boundary. By further integrating geographical and social relations among POIs into the reward function as well as optimizing R in a reinforcement learning manner, APOIR obtains significant performance improvement in four standard metrics compared to the state of the art methods.
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- PAR ID:
- 10122595
- Date Published:
- Journal Name:
- The World Wide Web Conference, {WWW} 2019, San Francisco, CA, USA, May 13-17, 2019
- Page Range / eLocation ID:
- 3462 to 34618
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Conference Paper:
- https://doi.org/10.1145/3308558.3313609
