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  • Localized Climate Reporting by TV Weathercasters Enhances Public Understanding of Climate Change as a Local Problem: Evidence from a Randomized Controlled Experiment
Title: Localized Climate Reporting by TV Weathercasters Enhances Public Understanding of Climate Change as a Local Problem: Evidence from a Randomized Controlled Experiment
Abstract A rapidly growing number of TV weathercasters are reporting on the local implications of climate change, although little is known about the effectiveness of such communication. To test the impact of localized climate reporting, we conducted an internet-based randomized controlled experiment in which local TV news viewers (n = 1,200) from two American cities (Chicago and Miami) watched either three localized climate reports or three standard weather reports featuring a prominent TV weathercaster from their city; each of the videos was between 1 and 2 min in duration. Participants’ understanding of climate change as real, human-caused, and locally relevant was assessed with a battery of questions after watching the set of three videos. Compared to participants who watched weather reports, participants who watched climate reports became significantly more likely to 1) understand that climate change is happening, is human-caused, and is causing harm in their community; 2) feel that climate change is personally relevant and express greater concern about it; and 3) feel that they understand how climate change works and express greater interest in learning more about it. In short, our findings demonstrate that watching even a brief amount of localized climate reporting (less than 6 min) delivered by TV weathercasters helps viewers develop a more accurate understanding of global climate change as a locally and personally relevant problem, and offer strong support for this promising approach to promoting enhanced public understanding of climate change through public media.  more » « less
Award ID(s):
1713450
PAR ID:
10174313
Author(s) / Creator(s):
; ; ; ; ; ;
Date Published:
Journal Name:
Bulletin of the American Meteorological Society
Volume:
101
Issue:
7
ISSN:
0003-0007
Page Range / eLocation ID:
E1092 to E1100
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
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