More Like this

1. Localized Climate Reporting by TV Weathercasters Enhances Public Understanding of Climate Change as a Local Problem: Evidence from a Randomized Controlled Experiment

   https://doi.org/10.1175/BAMS-D-19-0079.1  

   Feygina, Irina ; Myers, Teresa ; Placky, Bernadette ; Sublette, Sean ; Souza, Tammie ; Toohey-Morales, John ; Maibach, Edward ( July 2020 , Bulletin of the American Meteorological Society)

   Abstract A rapidly growing number of TV weathercasters are reporting on the local implications of climate change, although little is known about the effectiveness of such communication. To test the impact of localized climate reporting, we conducted an internet-based randomized controlled experiment in which local TV news viewers (n = 1,200) from two American cities (Chicago and Miami) watched either three localized climate reports or three standard weather reports featuring a prominent TV weathercaster from their city; each of the videos was between 1 and 2 min in duration. Participants’ understanding of climate change as real, human-caused, and locally relevant was assessed with a battery of questions after watching the set of three videos. Compared to participants who watched weather reports, participants who watched climate reports became significantly more likely to 1) understand that climate change is happening, is human-caused, and is causing harm in their community; 2) feel that climate change is personally relevant and express greater concern about it; and 3) feel that they understand how climate change works and express greater interest in learning more about it. In short, our findings demonstrate that watching even a brief amount of localized climate reporting (less than 6 min) delivered by TV weathercasters helps viewers develop a more accurate understanding of global climate change as a locally and personally relevant problem, and offer strong support for this promising approach to promoting enhanced public understanding of climate change through public media. 

   more » « less
2. The Prevalence and Rationale for Presenting an Opposing Viewpoint in Climate Change Reporting: Findings from a U.S. National Survey of TV Weathercasters

   https://doi.org/10.1175/WCAS-D-19-0063.1  

   Timm, Kristin M. ; Maibach, Edward W. ; Boykoff, Maxwell ; Myers, Teresa A. ; Broeckelman-Post, Melissa A. ( January 2020 , Weather, Climate, and Society)

   Abstract The journalistic norm of balance has been described as the practice of giving equal weight to different sides of a story; false balance is balanced reporting when the weight of evidence strongly favors one side over others—for example, the reality of human-caused climate change. False balance is problematic because it skews public perception of expert agreement. Through formative interviews and a survey of American weathercasters about climate change reporting, we found that objectivity and balance—topics that have frequently been studied with environmental journalists—are also relevant to understanding climate change reporting among weathercasters. Questions about the practice of and reasons for presenting an opposing viewpoint when reporting on climate change were included in a 2017 census survey of weathercasters working in the United States (N = 480; response rate = 22%). When reporting on climate change, 35% of weathercasters present an opposing viewpoint “always” or “most of the time.” Their rationale for reporting opposing viewpoints included the journalistic norms of objectivity and balanced reporting (53%), their perceived uncertainty of climate science (21%), to acknowledge differences of opinion (17%), to maintain credibility (14%), and to strengthen the story (7%). These findings show that climate change reporting from weathercasters sometimes includes opposing viewpoints, and possibly a false balance, but further research is necessary. Moreover, prior research has shown that the climate reporting practices among weathercasters are evolving rapidly and so the problem of false-balance reporting may already be self-correcting. 

   more » « less
3. Reporting on Climate Change by Broadcast Meteorologists: A National Assessment

   https://doi.org/10.1175/BAMS-D-18-0225.1  

   Timm, Kristin M. ; Perkins, David ; Myers, Teresa ; Placky, Bernadette Woods ; Maibach, Edward W. ( February 2020 , Bulletin of the American Meteorological Society)

   Abstract Television weathercasters are uniquely situated to inform their audiences about the local impacts of global climate change and a growing number of them are adopting the role of climate change educator. We surveyed all American broadcast meteorology professionals in 2015 (N = 2,059; response rate = 22.6%), 2016 (N = 2017; response rate = 31.2%), and 2017 (N = 2,177; response rate = 22.1%) to assess weathercasters’ interest in reporting about climate change; if, where, and how they report about climate change; and the reactions they get from their audiences when they do. Many participating weathercasters indicated that they were moderately or very interested in reporting about climate change, especially using local historical climate information (56%). Just over half of the weathercasters (57.9%) had used one or more communication mode to inform their viewers, or other people in their community, about the local impacts of climate change in the prior year. The most commonly used modes were social media (42.7%), school visits (36.3%), community events (33.1%), and on-air broadcasts (31.3%). Most weathercasters who had reported about climate change on air indicated they received either positive viewer feedback or little feedback (61.9%); conversely, weathercasters who had not reported about climate change expected to receive mostly negative feedback (44.2%). In sum, this analysis suggests that large numbers of weathercasters have adopted the role of climate change educator in their communities; they use a range of communication modes to share climate change information with their audiences and receive mostly positive feedback from their audiences when they do. 

   more » « less
4. TV Weathercasters’ Views of Climate Change Appear to Be Rapidly Evolving

   https://doi.org/10.1175/BAMS-D-15-00206.1  

   Maibach, Edward ; Mazzone, Raphael ; Drost, Robert ; Myers, Teresa ; Seitter, Keith ; Hayhoe, Katharine ; Ryan, Bob ; Witte, Joe ; Gardiner, Ned ; Hassol, Susan ; et al ( October 2017 , Bulletin of the American Meteorological Society)

   Abstract Findings from the most recent surveys of TV weathercasters—which are methodologically superior to prior surveys in a number of important ways—suggest that weathercasters’ views of climate change may be rapidly evolving. In contrast to prior surveys, which found many weathercasters who were unconvinced of climate change, newer results show that approximately 80% of weathercasters are convinced of human-caused climate change. A majority of weathercasters now indicate that climate change has altered the weather in their media markets over the past 50 years, and many feel there have also been harmful impacts to water resources, agriculture, transportation resources, and human health. Nearly all weathercasters—89%—believe their viewers are at least slightly interested in learning about local impacts. The majority of weathercasters are interested in reporting on local impacts, including extreme precipitation and flooding, drought and water shortages, extreme heat events, air quality, and harm to local wildlife, crops and livestock, and human health; and nearly half had reported on the local impacts in at least one channel over the past 12 months. Thus, it appears that a strong majority of weathercasters are now convinced that human-caused climate change is happening, many feel they are already witnessing harmful impacts in their communities, and many are beginning to explore ways of educating their viewers about these local impacts of global climate change. We believe that the role of local climate educator will soon become a normative practice for broadcast meteorologists—adding a significant and important new role to their job descriptions. 

   more » « less
5. Supporting communities of practice as a strategy to accelerate uptake of environmental science for climate action: TV weathercasters as a case study

   https://doi.org/10.1088/1748-9326/abcfe2  

   Maibach, E. ( January 2021 , Environmental Research Letters)

   Advantageous new ideas and practices have a vexing track record of taking root slowly, if at all. Identifying or creating, and then supporting, communities of practice is a promising approach to enhancing the likelihood that science-based environmental science knowledge will be applied to solve societal problems. A community of practice, simply put, is a group of individuals who have shared interests and problems related to a specific topic. This article provides a brief overview of what communities of practice are, and how they might be embraced as a strategy to accelerate the development of climate change solutions. The approach is illustrated with a brief case study of Climate Matters, a highly successful program designed to support TV weathercasters as local climate change educators. It concludes with a heuristic to guide future efforts at supporting communities of practice.

    

   more » « less