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Prior research suggests that climate stories are rarely reported by local news outlets in the United States. As part of the Climate Matters in the Newsroom project—a program for climate-reporting resources designed to help journalists report local climate stories—we conducted a series of local climate-reporting workshops for journalists to support such reporting. Here, we present the impacts of eight workshops conducted in 2018 and 2019—including participant assessments of the workshop, longitudinal changes in their climate-reporting self-efficacy, and the number and proportion of print and digital climate stories reported. We learned that participants found value in the workshops and experienced significant increases in their climate-reporting self-efficacy in response to the workshops, which were largely sustained over the next 6 months. We found only limited evidence that participants reported more frequently on climate change after the workshops—possibly, in part, due to the impact of coronavirus disease 2019 (COVID-19) on the news industry. These findings suggest that local climate-reporting workshops can be a useful but not necessarily sufficient strategy for supporting local climate change reporting. Further research is needed to illuminate how to support local climate reporting most effectively.

As part of an NSF-funded project to support local climate change news reporting, we conducted a series of eight journalist workshops. Here we evaluate their impacts. Participants gave the workshops strong positive ratings and experienced significant increases in climate-reporting self-efficacy. There was only limited evidence, however, that the workshops led to more frequent reporting on climate change—a conclusion muddied by the impacts of coronavirus disease 2019 (COVID-19) on the news industry. These findings suggest that local climate-reporting workshops may be a useful strategy but that additional research is needed to strengthen the approach.

 

Advantageous new ideas and practices have a vexing track record of taking root slowly, if at all. Identifying or creating, and then supporting, communities of practice is a promising approach to enhancing the likelihood that science-based environmental science knowledge will be applied to solve societal problems. A community of practice, simply put, is a group of individuals who have shared interests and problems related to a specific topic. This article provides a brief overview of what communities of practice are, and how they might be embraced as a strategy to accelerate the development of climate change solutions. The approach is illustrated with a brief case study of Climate Matters, a highly successful program designed to support TV weathercasters as local climate change educators. It concludes with a heuristic to guide future efforts at supporting communities of practice.

 

Abstract Climate Matters is a localized climate change reporting resources program developed to support television (TV) weathercasters across the United States. Developed as a pilot test in one media market in 2010, it launched nationwide in 2013; in the autumn of 2019 more than 797 weathercasters were participating in the program. In this paper we present evidence of the impact of the Climate Matters program on Americans’ science-based understanding of climate change. We analyzed three sets of data in a multilevel model: 20 nationally representative surveys of American adults conducted biannually since 2010 ( n = 23 635), data on when and how frequently Climate Matters stories were aired in each U.S. media market, and data describing the demographic, economic, and climatic conditions in each media market. We hypothesized that 1) reporting about climate change by TV weathercasters will increase science-based public understanding of climate change and 2) this effect will be stronger for people who pay more attention to local weather forecasts. Our results partially support the first hypothesis: controlling for market-level factors (population size, temperature, political ideology, and economic prosperity) and individual-level factors (age, education, income, gender, and political ideology), there is a significant positive association between the amount of Climate Matters reporting and some key indicators of science-based understanding (including that climate change is occurring, is primarily human caused, and causes harm). However, there was no evidence for the second hypothesis. These findings suggest that climate reporting by TV weathercasters, as enabled by the Climate Matters program, may be increasing the climate literacy of the American people. 

Abstract A rapidly growing number of TV weathercasters are reporting on the local implications of climate change, although little is known about the effectiveness of such communication. To test the impact of localized climate reporting, we conducted an internet-based randomized controlled experiment in which local TV news viewers (n = 1,200) from two American cities (Chicago and Miami) watched either three localized climate reports or three standard weather reports featuring a prominent TV weathercaster from their city; each of the videos was between 1 and 2 min in duration. Participants’ understanding of climate change as real, human-caused, and locally relevant was assessed with a battery of questions after watching the set of three videos. Compared to participants who watched weather reports, participants who watched climate reports became significantly more likely to 1) understand that climate change is happening, is human-caused, and is causing harm in their community; 2) feel that climate change is personally relevant and express greater concern about it; and 3) feel that they understand how climate change works and express greater interest in learning more about it. In short, our findings demonstrate that watching even a brief amount of localized climate reporting (less than 6 min) delivered by TV weathercasters helps viewers develop a more accurate understanding of global climate change as a locally and personally relevant problem, and offer strong support for this promising approach to promoting enhanced public understanding of climate change through public media. 

Abstract Broadcast meteorologists—highly skilled professionals who work at the intersection between climate scientists and the public—have considerable opportunity to educate their viewers about the local impacts of global climate change. Prior research has shown that, within the broadcast meteorology community, views of climate change have evolved rapidly over the past decade. Here, using data from three census surveys of U.S. broadcast meteorologists conducted annually between 2015 and 2017, is a comprehensive analysis of broadcast meteorologists’ views about climate change. Specifically, this research describes weathercasters’ beliefs about climate change and certainty in those beliefs, perceived causes of climate change, perceived scientific consensus and interest in learning more about climate change, belief that climate change is occurring (and the certainty of that belief), belief that climate change is human caused, perceptions of any local impacts of climate change, and perceptions of the solvability of climate change. Today’s weathercaster community appears to be sharing the same viewpoints and outlooks as most climate scientists—in particular, that climate change is already affecting the United States and that present-day trends are largely a result of human activity. 

Abstract Television weathercasters are uniquely situated to inform their audiences about the local impacts of global climate change and a growing number of them are adopting the role of climate change educator. We surveyed all American broadcast meteorology professionals in 2015 (N = 2,059; response rate = 22.6%), 2016 (N = 2017; response rate = 31.2%), and 2017 (N = 2,177; response rate = 22.1%) to assess weathercasters’ interest in reporting about climate change; if, where, and how they report about climate change; and the reactions they get from their audiences when they do. Many participating weathercasters indicated that they were moderately or very interested in reporting about climate change, especially using local historical climate information (56%). Just over half of the weathercasters (57.9%) had used one or more communication mode to inform their viewers, or other people in their community, about the local impacts of climate change in the prior year. The most commonly used modes were social media (42.7%), school visits (36.3%), community events (33.1%), and on-air broadcasts (31.3%). Most weathercasters who had reported about climate change on air indicated they received either positive viewer feedback or little feedback (61.9%); conversely, weathercasters who had not reported about climate change expected to receive mostly negative feedback (44.2%). In sum, this analysis suggests that large numbers of weathercasters have adopted the role of climate change educator in their communities; they use a range of communication modes to share climate change information with their audiences and receive mostly positive feedback from their audiences when they do.