Social Networking Sites (SNS) offer youth activists and youth empowerment organizations (where adults help youth address community issues) opportunities for civic action. Impression management is critical to youth empowerment organizations’ work online, as they attempt to influence the opinions of their audience. However, there is a dearth of research characterizing online impression management in the context of youth empowerment organizations. To address this research gap, we conducted a qualitative study investigating the use of SNS in a youth empowerment organization. Using Goffman’s dramaturgical model, we characterized how youth tried to hack SNS algorithms, and their desire to better identify their audience. Our findings reveal how youth use SNS to create authentic images and connections with their audience. On the other hand, we discuss adults’ desire to convey a curated organizational image and challenges that arose. We conclude with design implications for tools that support impression management online for youth activists.
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Supporting Youth Activists’ Strategic Use of Social Media: A Qualitative Investigation of Design Opportunities
Social Networking Sites (SNS) provide a platform for engaging youth in activism (e.g., by helping mobilize civic action). While youth typically employ casual approaches to online activism (i.e., quick actions, such as broadcast posts to advertise social justice events), more strategic practices (i.e., those that are more creative and informed) can increase the likelihood of successful online campaigns. However, little work has examined how youth activists can be supported to use SNS more strategically. To address this research gap, we conducted interviews with youth activists, exploring how youth made sense of social network visualizations and their perspectives on how such tools could support their activism efforts. Our findings characterize how participants made inferences about followers’ identities based on their hashtag use, and how they used those inferences in outreach decisions. We conclude with design implications for future research in this area.
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- Award ID(s):
- 1815940
- NSF-PAR ID:
- 10189136
- Date Published:
- Journal Name:
- Proceedings of the ACM on humancomputer interaction
- ISSN:
- 2573-0142
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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Introduction Social media has created opportunities for children to gather social support online (Blackwell et al., 2016; Gonzales, 2017; Jackson, Bailey, & Foucault Welles, 2018; Khasawneh, Rogers, Bertrand, Madathil, & Gramopadhye, 2019; Ponathil, Agnisarman, Khasawneh, Narasimha, & Madathil, 2017). However, social media also has the potential to expose children and adolescents to undesirable behaviors. Research showed that social media can be used to harass, discriminate (Fritz & Gonzales, 2018), dox (Wood, Rose, & Thompson, 2018), and socially disenfranchise children (Page, Wisniewski, Knijnenburg, & Namara, 2018). Other research proposes that social media use might be correlated to the significant increase in suicide rates and depressive symptoms among children and adolescents in the past ten years (Mitchell, Wells, Priebe, & Ybarra, 2014). Evidence based research suggests that suicidal and unwanted behaviors can be promulgated through social contagion effects, which model, normalize, and reinforce self-harming behavior (Hilton, 2017). These harmful behaviors and social contagion effects may occur more frequently through repetitive exposure and modelling via social media, especially when such content goes “viral” (Hilton, 2017). One example of viral self-harming behavior that has generated significant media attention is the Blue Whale Challenge (BWC). The hearsay about this challenge is that individuals at all ages are persuaded to participate in self-harm and eventually kill themselves (Mukhra, Baryah, Krishan, & Kanchan, 2017). Research is needed specifically concerning BWC ethical concerns, the effects the game may have on teenagers, and potential governmental interventions. To address this gap in the literature, the current study uses qualitative and content analysis research techniques to illustrate the risk of self-harm and suicide contagion through the portrayal of BWC on YouTube and Twitter Posts. The purpose of this study is to analyze the portrayal of BWC on YouTube and Twitter in order to identify the themes that are presented on YouTube and Twitter posts that share and discuss BWC. In addition, we want to explore to what extent are YouTube videos compliant with safe and effective suicide messaging guidelines proposed by the Suicide Prevention Resource Center (SPRC). Method Two social media websites were used to gather the data: 60 videos and 1,112 comments from YouTube and 150 posts from Twitter. The common themes of the YouTube videos, comments on those videos, and the Twitter posts were identified using grounded, thematic content analysis on the collected data (Padgett, 2001). Three codebooks were built, one for each type of data. 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Our suggestion is parallel with similar studies conducted on the portrait of suicide in traditional media (Fekete & Macsai, 1990; Fekete & Schmidtke, 1995). Most posts on social media romanticized people who have died by following this challenge, and younger vulnerable teens may see the victims as role models, leading them to end their lives in the same way (Fekete & Schmidtke, 1995). The videos presented statistics about the number of suicides believed to be related to this challenge in a way that made suicide seem common (Cialdini, 2003). In addition, the videos presented extensive personal information about the people who have died by suicide while playing the BWC. These videos also provided detailed descriptions of the final task, including pictures of self-harm, material that may encourage vulnerable teens to consider ending their lives and provide them with methods on how to do so (Fekete & Macsai, 1990). 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