Small‐to‐medium businesses are always seeking affordable ways to advertise their products and services securely. With the emergence of mobile technology, it is possible than ever to implement innovative Location‐Based Advertising (LBS) systems using smartphones that preserve the privacy of mobile users. In this paper, we present a prototype implementation of such systems by developing a distributed privacy‐preserving system, which has parts executing on smartphones as a mobile app, as well as a web‐based application hosted on the cloud. The mobile app leverages Google Maps libraries to enhance the user experience in using the app. Mobile users can use the app to commute to their daily destinations while viewing relevant ads such as job openings in their neighborhood, discounts on favorite meals, etc. We developed a client‐server privacy architecture that anonymizes the mobile user trajectories using a bounded perturbation strategy. A multi‐modal sensing approach is proposed for modeling the context switching of the developed LBS system, which we represent as a Finite State Machine model. The multi‐modal sensing approach can reduce the power consumed by mobile devices by automatically detecting sensing mode changes to avoid unnecessary sensing. The developed LBS system is organized into two parts: the business side and the user side. First, the business side allows business owners to create new ads by providing the ad details, Geo‐location, photos, and any other instructions. Second, the user side allows mobile users to navigate through the map to see ads while walking, driving, bicycling, or quietly sitting in their offices. Experimental results are presented to demonstrate the scalability and performance of the mobile side. Our experimental evaluation demonstrates that the mobile app incurs low processing overhead and consequently has a small energy footprint.
- NSF-PAR ID:
- 10212859
- Date Published:
- Journal Name:
- Wireless Communications and Mobile Computing
- Volume:
- 2020
- ISSN:
- 1530-8669
- Page Range / eLocation ID:
- 1 to 13
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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Summary The ubiquitous use of location‐based services (LBS) through smart devices produces massive amounts of location data. An attacker, with an access to such data, can reveal sensitive information about users. In this paper, we study location inference attacks based on the probability distribution of historical location data, travel time information between locations using knowledge of a map, and short and long‐term observation of privacy‐preserving queries. We show that existing privacy‐preserving approaches are vulnerable to such attacks. In this context, we propose a novel location privacy‐preserving approach, called KLAP, based on the three fundamental obfuscation requirements: minimum
k ‐locations,l ‐diversity, and privacya reap reservation. KLAP adopts a personalized privacy preference for sporadic, frequent, and continuous LBS use cases. Specifically, it generates a secure concealing region (CR) to obfuscate the user's location and directs that CR to the service provider. The main contribution of this work is twofold. First, a CR pruning technique is devised to establish a balance between privacy and delay in LBS usage. Second, a new attack model called a long‐term obfuscated location tracking attack, and its countermeasure is proposed and evaluated both theoretically and empirically. We assess KLAP with two real‐world datasets. Experimental results show that it can achieve better privacy, reduced delay, and lower communication costs than existing state‐of‐the‐art methods. -
Reinforcement learning (RL) presents numerous benefits compared to rule-based approaches in various applications. Privacy concerns have grown with the widespread use of RL trained with privacy- sensitive data in IoT devices, especially for human-in-the-loop systems. On the one hand, RL methods enhance the user experience by trying to adapt to the highly dynamic nature of humans. On the other hand, trained policies can leak the user’s private information. Recent attention has been drawn to designing privacy-aware RL algorithms while maintaining an acceptable system utility. A central challenge in designing privacy-aware RL, especially for human-in-the-loop systems, is that humans have intrinsic variability, and their preferences and behavior evolve. The effect of one privacy leak mitigation can differ for the same human or across different humans over time. Hence, we can not design one fixed model for privacy-aware RL that fits all. To that end, we propose adaPARL, an adaptive approach for privacy-aware RL, especially for human-in-the-loop IoT systems. adaPARL provides a personalized privacy-utility trade-off depend- ing on human behavior and preference. We validate the proposed adaPARL on two IoT applications, namely (i) Human-in-the-Loop Smart Home and (ii) Human-in-the-Loop Virtual Reality (VR) Smart Classroom. Results obtained on these two applications validate the generality of adaPARL and its ability to provide a personalized privacy-utility trade-off. On average, adaPARL improves the utility by 57% while reducing the privacy leak by 23% on average.more » « less
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1155/2020/8892321
