skip to main content


Title: Privacy-Enhancing Preferential LBS Query for Mobile Social Network Users
While social networking sites gain massive popularity for their friendship networks, user privacy issues arise due to the incorporation of location-based services (LBS) into the system. Preferential LBS takes a user’s social profile along with their location to generate personalized recommender systems. With the availability of the user’s profile and location history, we often reveal sensitive information to unwanted parties. Hence, providing location privacy to such preferential LBS requests has become crucial. However, the current technologies focus on anonymizing the location through granularity generalization. Such systems, although provides the required privacy, come at the cost of losing accurate recommendations. Hence, in this paper, we propose a novel location privacy-preserving mechanism that provides location privacy through k -anonymity and provides the most accurate results. Experimental results that focus on mobile users and context-aware LBS requests prove that the proposed method performs superior to the existing methods.  more » « less
Award ID(s):
1741277 1741338
PAR ID:
10212859
Author(s) / Creator(s):
; ; ; ;
Date Published:
Journal Name:
Wireless Communications and Mobile Computing
Volume:
2020
ISSN:
1530-8669
Page Range / eLocation ID:
1 to 13
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
More Like this
  1. Summary

    The ubiquitous use of location‐based services (LBS) through smart devices produces massive amounts of location data. An attacker, with an access to such data, can reveal sensitive information about users. In this paper, we study location inference attacks based on the probability distribution of historical location data, travel time information between locations using knowledge of a map, and short and long‐term observation of privacy‐preserving queries. We show that existing privacy‐preserving approaches are vulnerable to such attacks. In this context, we propose a novel location privacy‐preserving approach, called KLAP, based on the three fundamental obfuscation requirements: minimumk‐locations,l‐diversity, and privacyareapreservation. KLAP adopts a personalized privacy preference for sporadic, frequent, and continuous LBS use cases. Specifically, it generates a secure concealing region (CR) to obfuscate the user's location and directs that CR to the service provider. The main contribution of this work is twofold. First, a CR pruning technique is devised to establish a balance between privacy and delay in LBS usage. Second, a new attack model called a long‐term obfuscated location tracking attack, and its countermeasure is proposed and evaluated both theoretically and empirically. We assess KLAP with two real‐world datasets. Experimental results show that it can achieve better privacy, reduced delay, and lower communication costs than existing state‐of‐the‐art methods.

     
    more » « less
  2. Abstract

    Small‐to‐medium businesses are always seeking affordable ways to advertise their products and services securely. With the emergence of mobile technology, it is possible than ever to implement innovative Location‐Based Advertising (LBS) systems using smartphones that preserve the privacy of mobile users. In this paper, we present a prototype implementation of such systems by developing a distributed privacy‐preserving system, which has parts executing on smartphones as a mobile app, as well as a web‐based application hosted on the cloud. The mobile app leverages Google Maps libraries to enhance the user experience in using the app. Mobile users can use the app to commute to their daily destinations while viewing relevant ads such as job openings in their neighborhood, discounts on favorite meals, etc. We developed a client‐server privacy architecture that anonymizes the mobile user trajectories using a bounded perturbation strategy. A multi‐modal sensing approach is proposed for modeling the context switching of the developed LBS system, which we represent as a Finite State Machine model. The multi‐modal sensing approach can reduce the power consumed by mobile devices by automatically detecting sensing mode changes to avoid unnecessary sensing. The developed LBS system is organized into two parts: the business side and the user side. First, the business side allows business owners to create new ads by providing the ad details, Geo‐location, photos, and any other instructions. Second, the user side allows mobile users to navigate through the map to see ads while walking, driving, bicycling, or quietly sitting in their offices. Experimental results are presented to demonstrate the scalability and performance of the mobile side. Our experimental evaluation demonstrates that the mobile app incurs low processing overhead and consequently has a small energy footprint.

     
    more » « less
  3. In Location-Based Services (LBS), users are required to disclose their precise location information to query a service provider. An untrusted service provider can abuse those queries to infer sensitive information on a user through spatio-temporal and historical data analyses. Depicting the drawbacks of existing privacy-preserving approaches in LBS, we propose a user-centric obfuscation approach, called KLAP, based on the three fundamental obfuscation requirements: k number of locations, l-diversity, and privacy area preservation. Considering user's sensitivity to different locations and utilizing Real-Time Traffic Information (RTTI), KLAP generates a convex Concealing Region (CR) to hide user's location such that the locations, forming the CR, resemble similar sensitivity and are resilient against a wide range of inferences in spatio-temporal domain. For the first time, a novel CR pruning technique is proposed to significantly improve the delay between successive CR submissions. We carry out an experiment with a real dataset to show its effectiveness for sporadic, frequent, and continuous service use cases. 
    more » « less
  4. One of the most popular location privacy-preserving mechanisms applied in location-based services (LBS) is location obfuscation, where mobile users are allowed to report obfuscated locations instead of their real locations to services. Many existing obfuscation approaches consider mobile users that can move freely over a region. However, this is inadequate for protecting the location privacy of vehicles, as their mobility is restricted by external factors, such as road networks and traffic flows. This auxiliary information about external factors helps an attacker to shrink the search range of vehicles' locations, increasing the risk of location exposure. In this paper, we propose a vehicle traffic flow aware attack that leverages public traffic flow information to recover a vehicle's real location from obfuscated location. As a countermeasure, we then develop an adaptive strategy to obfuscate a vehicle's location by a "fake" trajectory that follows a realistic traffic flow. The fake trajectory is designed to not only hide the vehicle's real location but also guarantee the quality of service (QoS) of LBS. Our experimental results demonstrate that 1) the new threat model can accurately track vehicles' real locations, which have been obfuscated by two state-of-the-art algorithms, and 2) the proposed obfuscation method can effectively protect vehicles' location privacy under the new threat model without compromising QoS. 
    more » « less
  5. Social media streams analysis can reveal the characteristics of people who engage with or write about different topics. Recent works show that it is possible to reveal sensitive attributes (e.g., location, gender, ethnicity, political views, etc.) of individuals by analyzing their social media streams. Although, the prediction of a user's sensitive attributes can be used to enhance the user experience in social media, revealing some attributes like the location could represent a threat on individuals. Users can obfuscate their location by posting about random topics linked to different locations. However, posting about random and sometimes contradictory topics that are not aligned with a user's online persona and posts could negatively affect the followers interested in her profile. This paper represents our vision about the future of user privacy on social media. Users can locally deploy a cyborg, an artificial intelligent system that helps people to defend their privacy on social media. We propose LocBorg, a location privacy preserving cyborg that protects users by obfuscating their location while maintaining their online persona. LocBorg analyzes the social media streams and recommends topics to write about that are similar to a user's topics of interest and aligned with the user's online persona but linked to other locations. 
    more » « less