Social media can be a significant tool for transportation and transit agencies providing passengers with real-time information on traffic events. Moreover, COVID-19 and other limitations have compelled the agencies to engage with travelers online to promote public knowledge about COVID-related issues. It is, therefore, important to understand the agencies’ communication patterns. In this original study, the Twitter communication patterns of different transportation actors—types of message, communication sufficiency, consistency, and coordination—were examined using a social media data-driven approach applying text mining techniques and dynamic network analysis. A total of 850,000 tweets from 395 different transportation and transit agencies, starting in 2018 and the periods before, during and after the pandemic, were studied. Transportation agencies (federal, state, and city) were found to be less active on Twitter and mostly discussed safety measures, project management, and so forth. By contrast, the transit agencies (local bus and light, heavy, and commuter rail) were more active on Twitter and shared information about crashes, schedule information, passenger services, and so forth. Moreover, transportation agencies shared minimal pandemic safety information than transit agencies. Dynamic network analysis reveals interaction patterns among different transportation actors that are poorly connected and coordinated among themselves and with different health agencies (e.g., Centers for Disease Control and Prevention [CDC] and the Federal Emergency Management Agency [FEMA]). The outcome of this study provides understanding to improve existing communication plans, critical information dissemination efficacy, and the coordination of different transportation actors in general and during unprecedented health crises.
Examining risk and crisis communications of government agencies and stakeholders during early stages of COVID-19 on Twitter
During COVID-19, social media has played an important role for public health agencies and government stakeholders (i.e. actors) to disseminate information regarding situations, risks, and personal protective action inhibiting disease spread. However, there have been notable insufficient, incongruent, and inconsistent communications regarding the pandemic and its risks, which was especially salient at the early stages of the outbreak. Sufficiency, congruence and consistency in health risk communication have important implications for effective health safety instruction as well as critical content interpretability and recall. It also impacts individual- and community-level responses to information. This research employs text mining techniques and dynamic network analysis to investigate the actors’ risk and crisis communication on Twitter regarding message types, communication sufficiency, timeliness, congruence, consistency and coordination. We studied 13,598 pandemic-relevant tweets posted over January to April from 67 federal and state-level agencies and stakeholders in the U.S. The study annotates 16 categories of message types, analyzes their appearances and evolutions. The research then identifies inconsistencies and incongruencies on four critical topics and examines spatial disparities, timeliness, and sufficiency across actors and message types in communicating COVID-19. The network analysis also reveals increased communication coordination over time. The findings provide unprecedented insight of Twitter COVID-19 information dissemination which may help to inform public health agencies and governmental stakeholders future risk and crisis communication strategies related to global hazards in digital environments.
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- Award ID(s):
- 2028012
- NSF-PAR ID:
- 10275075
- Date Published:
- Journal Name:
- Computers in human behavior
- Volume:
- 114
- ISSN:
- 0747-5632
- Page Range / eLocation ID:
- 106568
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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null (Ed.)Background The COVID-19 pandemic has caused several disruptions in personal and collective lives worldwide. The uncertainties surrounding the pandemic have also led to multifaceted mental health concerns, which can be exacerbated with precautionary measures such as social distancing and self-quarantining, as well as societal impacts such as economic downturn and job loss. Despite noting this as a “mental health tsunami”, the psychological effects of the COVID-19 crisis remain unexplored at scale. Consequently, public health stakeholders are currently limited in identifying ways to provide timely and tailored support during these circumstances. Objective Our study aims to provide insights regarding people’s psychosocial concerns during the COVID-19 pandemic by leveraging social media data. We aim to study the temporal and linguistic changes in symptomatic mental health and support expressions in the pandemic context. Methods We obtained about 60 million Twitter streaming posts originating from the United States from March 24 to May 24, 2020, and compared these with about 40 million posts from a comparable period in 2019 to attribute the effect of COVID-19 on people’s social media self-disclosure. Using these data sets, we studied people’s self-disclosure on social media in terms of symptomatic mental health concerns and expressions of support. We employed transfer learning classifiers that identified the social media language indicative of mental health outcomes (anxiety, depression, stress, and suicidal ideation) and support (emotional and informational support). We then examined the changes in psychosocial expressions over time and language, comparing the 2020 and 2019 data sets. Results We found that all of the examined psychosocial expressions have significantly increased during the COVID-19 crisis—mental health symptomatic expressions have increased by about 14%, and support expressions have increased by about 5%, both thematically related to COVID-19. We also observed a steady decline and eventual plateauing in these expressions during the COVID-19 pandemic, which may have been due to habituation or due to supportive policy measures enacted during this period. Our language analyses highlighted that people express concerns that are specific to and contextually related to the COVID-19 crisis. Conclusions We studied the psychosocial effects of the COVID-19 crisis by using social media data from 2020, finding that people’s mental health symptomatic and support expressions significantly increased during the COVID-19 period as compared to similar data from 2019. However, this effect gradually lessened over time, suggesting that people adapted to the circumstances and their “new normal.” Our linguistic analyses revealed that people expressed mental health concerns regarding personal and professional challenges, health care and precautionary measures, and pandemic-related awareness. This study shows the potential to provide insights to mental health care and stakeholders and policy makers in planning and implementing measures to mitigate mental health risks amid the health crisis.more » « less
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Online social networks allow different agencies and the public to interact and share the underlying risks and protective actions during major disasters. This study revealed such crisis communication patterns during Hurricane Laura compounded by the COVID-19 pandemic. Hurricane Laura was one of the strongest (Category 4) hurricanes on record to make landfall in Cameron, Louisiana, U.S. Using an application programming interface (API), this study utilizes large-scale social media data obtained from Twitter through the recently released academic track that provides complete and unbiased observations. The data captured publicly available tweets shared by active Twitter users from the vulnerable areas threatened by Hurricane Laura. Online social networks were based on Twitter’s user influence feature (i.e., mentions or tags) that allows notification of other users while posting a tweet. Using network science theories and advanced community detection algorithms, the study split these networks into 21 components of various size, the largest of which contained eight well-defined communities. Several natural language processing techniques (i.e., word clouds, bigrams, topic modeling) were applied to the tweets shared by the users in these communities to observe their risk-taking or risk-averse behavior during a major compounding crisis. Social media accounts of local news media, radio, universities, and popular sports pages were among those which heavily involved and closely interacted with local residents. In contrast, emergency management and planning units in the area engaged less with the public. The findings of this study provide novel insights into the design of efficient social media communication guidelines to respond better in future disasters.more » « less
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Risk perception and risk averting behaviors of public agencies in the emergence and spread of COVID-19 can be retrieved through online social media (Twitter), and such interactions can be echoed in other information outlets. This study collected time-sensitive online social media data and analyzed patterns of health risk communication of public health and emergency agencies in the emergence and spread of novel coronavirus using data-driven methods. The major focus is toward understanding how policy-making agencies communicate risk and response information through social media during a pandemic and influence community response—ie, timing of lockdown, timing of reopening, etc.—and disease outbreak indicators—ie, number of confirmed cases and number of deaths. Twitter data of six major public organizations (1,000-4,500 tweets per organization) are collected from February 21, 2020 to June 6, 2020. Several machine learning algorithms, including dynamic topic model and sentiment analysis, are applied over time to identify the topic dynamics over the specific timeline of the pandemic. Organizations emphasized on various topics—eg, importance of wearing face mask, home quarantine, understanding the symptoms, social distancing and contact tracing, emerging community transmission, lack of personal protective equipment, COVID-19 testing and medical supplies, effect of tobacco, pandemic stress management, increasing hospitalization rate, upcoming hurricane season, use of convalescent plasma for COVID-19 treatment, maintaining hygiene, and the role of healthcare podcast in different timeline. The findings can benefit emergency management, policymakers, and public health agencies to identify targeted information dissemination policies for public with diverse needs based on how local, federal, and international agencies reacted to COVID-19.more » « less
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1016/j.chb.2020.106568
