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Privacy labels---standardized, compact representations of data collection and data use practices---are often presented as a solution to the shortcomings of privacy policies. Apple introduced mandatory privacy labels for apps in its App Store in December 2020; Google introduced mandatory labels for Android apps in July 2022. iOS app privacy labels have been evaluated and critiqued in prior work. In this work, we evaluated Android Data Safety Labels and explored how differences between the two label designs impact user comprehension and label utility. We conducted a between-subjects, semi-structured interview study with 12 Android users and 12 iOS users. While some users found Android Data Safety Labels informative and helpful, other users found them too vague. Compared to iOS App Privacy Labels, Android users found the distinction between data collection groups more intuitive and found explicit inclusion of omitted data collection groups more salient. However, some users expressed skepticism regarding elided information about collected data type categories. Most users missed critical information due to not expanding the accordion interface, and they were surprised by collection practices excluded from Android's definitions. Our findings also revealed that Android users generally appreciated information about security practices included in the labels, and iOS users wanted that information added.
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Comparing security and privacy attitudes between iOS and Android users in the U.S.
Many studies of mobile security and privacy are, for simplicity, limited to either only Android users or only iOS users. However, it is not clear whether there are systematic differences in the privacy and security knowledge or preferences of users who select these two platforms. Understanding these differences could provide important context about the generalizability of research results. This paper reports on a survey (n=493) with a demographically diverse sample of U.S. Android and iOS users. We compare users of these platforms using validated privacy and security scales (IUIPC-8 and SA-6) as well as previously deployed attitudinal and knowledge questions from Pew Research Center. As a secondary analysis, we also investigate potential differences among users of different smart-speaker platforms, including Amazon Echo and Google Home. We find no significant differences in privacy attitudes of different platform users, but we do find that Android users have more technology knowledge than iOS users. In addition, we find evidence (via comparison with Pew data) that Prolific participants have more technology knowledge than the general U.S. population.
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- Award ID(s):
- 1955805
- PAR ID:
- 10283684
- Date Published:
- Journal Name:
- SOUPS 2021: USENIX Symposium on Usable Privacy and Security
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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Accepted Manuscript1.0
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- The DOI is not currently available.
