A large number of two-sided markets are now mediated by search and recommender systems, ranging from online retail and streaming entertainment to employment and romantic-partner matching. I will discuss in this talk how the design decisions that go into these search and recommender systems carry substantial power in shaping markets and allocating opportunity to the participants. This does not only raise legal and fairness questions, but also questions about how these systems shape incentives and the long-term effectiveness of the market. At the core of these questions lies the problem of where to rank each item, and how this affectsmore »
2SRS: A Two-Sided Recommender System to Connect Local Businesses to Bus Passengers
Recommender systems are widely used to help customers find the most relevant and personalized products or services tailored to their preferences. However, traditional systems ignore the preferences of the other side of the market, e.g., “product suppliers” or “service providers”, towards their customers. In this paper, we present 2SRS a Two-Sided Recommender System that recommends coupons, supplied by local businesses, to passerby while considering the preferences of both sides towards each other. For example, some passerby may only be interested in coffee shops whereas certain businesses may only be interested in sending coupons to new customers only. Our experimental results show that 2SRS delivers higher satisfaction when considering both sides of the market compared to the baseline methods.
- Award ID(s):
- 1739413
- Publication Date:
- NSF-PAR ID:
- 10298332
- Journal Name:
- 22nd IEEE International Conference on Mobile Data Management (MDM 2021)
- Page Range or eLocation-ID:
- 127 to 132
- Sponsoring Org:
- National Science Foundation
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