While prior studies have designed incentive mechanisms to attract the public to share their collected data, they tend to ignore information asymmetry between data requesters and collectors. In reality, the sensing costs information (time cost, battery drainage, bandwidth occupation of mobile devices, and so on) is the private information of collectors, which is unknown by the data requester. In this article, we model the strategic interactions between health-data requester and collectors using a bilevel optimization model. Considering that the crowdsensing market is open and the participants are equal, we propose a Walrasian equilibrium-based pricing mechanism to coordinate the interest conflicts between health-data requesters and collectors. Specifically, based on the exchange economic theory, we transform the bilevel optimization problem into a social welfare maximization problem with the constraint condition that the balance between supply and demand, and dual decomposition is then employed to divide the social welfare maximization problem into a set of subproblems that can be solved by health-data requesters and collectors. We prove that the optimal task price is equal to the marginal utility generated by the collector's health data. To avoid obtaining the collector's private information, a distributed iterative algorithm is then designed to obtain the optimal task pricing strategy. Furthermore, we conduct computational experiments to evaluate the performance of the proposed pricing mechanism and analyze the effects of intrinsic rewards, sensing costs on optimal task prices, and collectors' health-data supplies.
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Topic-aware Incentive Mechanism for Task Diffusion in Mobile Crowdsourcing through Social Network
Crowdsourcing has become an efficient paradigm to utilize human intelligence to perform tasks that are challenging for machines. Many incentive mechanisms for crowdsourcing systems have been proposed. However, most of existing incentive mechanisms assume that there are sufficient participants to perform crowdsourcing tasks. In large-scale crowdsourcing scenarios, this assumption may be not applicable. To address this issue, we diffuse the crowdsourcing tasks in social network to increase the number of participants. To make the task diffusion more applicable to crowdsourcing system, we enhance the classic Independent Cascade model so the influence is strongly connected with both the types and topics of tasks. Based on the tailored task diffusion model, we formulate the Budget Feasible Task Diffusion ( BFTD ) problem for maximizing the value function of platform with constrained budget. We design a parameter estimation algorithm based on Expectation Maximization algorithm to estimate the parameters in proposed task diffusion model. Benefitting from the submodular property of the objective function, we apply the budget-feasible incentive mechanism, which satisfies desirable properties of computational efficiency, individual rationality, budget-feasible, truthfulness, and guaranteed approximation, to stimulate the task diffusers. The simulation results based on two real-world datasets show that our incentive mechanism can improve the number of active users and the task completion rate by 9.8% and 11%, on average.
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- Award ID(s):
- 1717315
- NSF-PAR ID:
- 10313954
- Date Published:
- Journal Name:
- ACM Transactions on Internet Technology
- Volume:
- 22
- Issue:
- 1
- ISSN:
- 1533-5399
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1145/3487580
