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Abstract We analyze social media activity during one of the largest protest mobilizations in US history to examine ideological asymmetries in the posting of news content. Using an unprecedented combination of four datasets (tracking offline protests, social media activity, web browsing, and the reliability of news sources), we show that there is no evidence of unreliable sources having any prominent visibility during the protest period, but we do identify asymmetries in the ideological slant of the sources shared on social media, with a clear bias towards right-leaning domains. These results support the “amplification of the right” thesis, which points to the structural conditions (social and technological) that lead to higher visibility of content with a partisan bent towards the right. Our findings provide evidence that right-leaning sources gain more visibility on social media and reveal that ideological asymmetries manifest themselves even in the context of movements with progressive goals.
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Whose Advantage? Measuring Attention Dynamics across YouTube and Twitter on Controversial Topics
The ideological asymmetries have been recently observed in contested online spaces, where conservative voices seem to be relatively more pronounced even though liberals are known to have the population advantage on digital platforms. Most prior research, however, focused on either one single platform or one single political topic. Whether an ideological group garners more attention across platforms and/or topics, and how the attention dynamics evolve over time, have not been explored. In this work, we present a quantitative study that links collective attention across two social platforms -- YouTube and Twitter, centered on online activities surrounding popular videos of three controversial political topics including Abortion, Gun control, and Black Lives Matter over 16 months. We propose several sets of video-centric metrics to characterize how online attention is accumulated for different ideological groups. We find that neither side is on a winning streak: left-leaning videos are overall more viewed, more engaging, but less tweeted than right-leaning videos. The attention time series unfold quicker for left-leaning videos, but span a longer time for right-leaning videos. Network analysis on the early adopters and tweet cascades show that the information diffusion for left-leaning videos tends to involve centralized actors; while that for right-leaning videos starts earlier in the attention lifecycle. In sum, our findings go beyond the static picture of ideological asymmetries in digital spaces and provide a set of methods to quantify attention dynamics across different social platforms.
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- Award ID(s):
- 2027713
- PAR ID:
- 10334379
- Date Published:
- Journal Name:
- Proceedings of the International AAAI Conference on Weblogs and Social Media
- ISSN:
- 2334-0770
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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