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1. Bayesian Calibrated Click-Through Auctions

   https://doi.org/10.4230/LIPIcs.ICALP.2024.44  

   Chen, Junjie; Li, Minming; Xu, Haifeng; Zuo, Song (January 2024, Schloss Dagstuhl – Leibniz-Zentrum für Informatik)

   Bringmann, Karl; Grohe, Martin; Puppis, Gabriele; Svensson, Ola (Ed.)

   We study information design in click-through auctions, in which the bidders/advertisers bid for winning an opportunity to show their ads but only pay for realized clicks. The payment may or may not happen, and its probability is called the click-through rate (CTR). This auction format is widely used in the industry of online advertising. Bidders have private values, whereas the seller has private information about each bidder’s CTRs. We are interested in the seller’s problem of partially revealing CTR information to maximize revenue. Information design in click-through auctions turns out to be intriguingly different from almost all previous studies in this space since any revealed information about CTRs will never affect bidders' bidding behaviors - they will always bid their true value per click - but only affect the auction’s allocation and payment rule. In some sense, this makes information design effectively a constrained mechanism design problem. Our first result is an FPTAS to compute an approximately optimal mechanism under a constant number of bidders. The design of this algorithm leverages Bayesian bidder values which help to "smooth" the seller’s revenue function and lead to better tractability. The design of this FPTAS is complex and primarily algorithmic. Our second main result pursues the design of "simple" mechanisms that are approximately optimal yet more practical. We primarily focus on the two-bidder situation, which is already notoriously challenging as demonstrated in recent works. When bidders' CTR distribution is symmetric, we develop a simple prior-free signaling scheme, whose construction relies on a parameter termed optimal signal ratio. The constructed scheme provably obtains a good approximation as long as the maximum and minimum of bidders' value density functions do not differ much. 

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2. Increasing Revenue in Efficient Combinatorial Auctions by Learning to Generate Artificial Competition

   https://doi.org/10.1609/aaai.v39i13.33482  

   Balcan, Maria-Florina; Prasad, Siddharth; Sandholm, Tuomas (April 2025, Proceedings of the AAAI Conference on Artificial Intelligence)

   The design of multi-item, multi-bidder auctions involves a delicate balancing act of economic objectives, bidder incentives, and real-world complexities. Efficient auctions, that is, auctions that allocate items to maximize total bidder value, are practically desirable since they promote the most economically beneficial use of resources. Arguably the biggest drawback of efficient auctions, however, is their potential to generate very low revenue. In this work, we show how the auction designer can artificially inject competition into the auction to boost revenue while striving to maintain efficiency. First, we invent a new auction family that enables the auction designer to specify competition in a precise, expressive, and interpretable way. We then introduce a new model of bidder behavior and individual rationality to understand how bidders act when prices are too competitive. Next, under our bidder behavior model, we use our new competitive auction class to derive the globally revenue-optimal efficient auction under two different knowledge models for the auction designer: knowledge of full bidder value distributions and knowledge of bidder value quantiles. Finally, we study a third knowledge model for the auction designer: knowledge of historical bidder valuation data. In this setting we present sample and computationally efficient learning algorithms that find high-revenue probably-efficient competitive auctions from bidder data. Our learning algorithms are instance adaptive and can be run in parallel across bidders, unlike most prior approaches to data-driven auction design. 

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3. Optimal Auction Design With Common Values: An Informationally Robust Approach

   https://doi.org/10.3982/ECTA16297  

   Brooks, Benjamin; Du, Songzi (January 2021, Econometrica)

   null (Ed.)

   A profit‐maximizing seller has a single unit of a good to sell. The bidders have a pure common value that is drawn from a distribution that is commonly known. The seller does not know the bidders' beliefs about the value and thinks that beliefs are designed adversarially by Nature to minimize profit. We construct a strong maxmin solution to this joint mechanism design and information design problem, consisting of a mechanism, an information structure, and an equilibrium, such that neither the seller nor Nature can move profit in their respective preferred directions, even if the deviator can select the new equilibrium. The mechanism and information structure solve a family of maxmin mechanism design and minmax information design problems, regardless of how an equilibrium is selected. The maxmin mechanism takes the form of a proportional auction : each bidder submits a one‐dimensional bid, the aggregate allocation and aggregate payment depend on the aggregate bid, and individual allocations and payments are proportional to bids. We report a number of additional properties of the maxmin mechanisms, including what happens as the number of bidders grows large and robustness with respect to the prior over the value. 

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4. Calibrated Click-Through Auctions

   https://doi.org/10.1145/3485447.3512050  

   Bergemann, Dirk; Dütting, Paul; Paes Leme, Renato; Zuo, Song (April 2022, ACM Web Conference)

   We analyze the optimal information design in a click-through auction with stochastic click-through rates and known valuations per click. The auctioneer takes as given the auction rule of the clickthrough auction, namely the generalized second-price auction. Yet, the auctioneer can design the information flow regarding the clickthrough rates among the bidders. We require that the information structure to be calibrated in the learning sense. With this constraint, the auction needs to rank the ads by a product of the value and a calibrated prediction of the click-through rates. The task of designing an optimal information structure is thus reduced to the task of designing an optimal calibrated prediction. We show that in a symmetric setting with uncertainty about the click-through rates, the optimal information structure attains both social efficiency and surplus extraction. The optimal information structure requires private (rather than public) signals to the bidders. It also requires correlated (rather than independent) signals, even when the underlying uncertainty regarding the click-through rates is independent. Beyond symmetric settings, we show that the optimal information structure requires partial information disclosure, and achieves only partial surplus extraction. 

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5. Clock Auctions Augmented with Unreliable Advice

   Gkatzelis, Vasilis; Schoepflin, Daniel; Tan, Xizhi (January 2025, Proceedings of the 2025 Annual ACM-SIAM Symposium on Discrete Algorithms,(SODA 2025))

   Azar, Yossi; Panigrahi, Debmalya (Ed.)

   We provide the first analysis of (deferred acceptance) clock auctions in the learning-augmented framework. These auctions satisfy a unique list of very appealing properties, including obvious strategyproofness, transparency, and unconditional winner privacy, making them particularly well-suited for real-world applications. However, early work that evaluated their performance from a worst-case analysis perspective concluded that no deterministic clock auction with n bidders can achieve a O (log1-∈ n ) approximation of the optimal social welfare for a constant ∈ > 0, even in very simple settings. This overly pessimistic impossibility result heavily depends on the assumption that the designer has no information regarding the bidders’ values. Leveraging the learning-augmented framework, we instead consider a designer equipped with some (machine-learned) advice regarding the optimal solution; this advice can provide useful guidance if accurate, but it may be unreliable. Our main results are learning-augmented clock auctions that use this advice to achieve much stronger performance guarantees whenever the advice is accurate (known as consistency), while maintaining worst-case guarantees even if this advice is arbitrarily inaccurate (known as robustness ). Our first clock auction achieves the best of both worlds: (1 + ∈ )-consistency for any desired constant ∈ > 0 and O (log n ) robustness; we also extend this auction to achieve error tolerance. We then consider a much stronger notion of consistency, which we refer to as consistency∞ and provide an auction that achieves a near-optimal trade-off between consistency∞ and robustness. Finally, using our impossibility results regarding this trade-off, we prove lower bounds on the “cost of smoothness,” i.e., on the robustness that is achievable if we also require that the performance of the auction degrades smoothly as a function of the prediction error. 

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