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Nature-based tourism attractiveness (NBTA) has yet to be assessed by coupling empirical measurement of supply and demand indicators with simultaneous assessment of tourist and tourism expert perspectives. Based on a guiding principle that the overall attractiveness of a tourism destination should combine the evaluation of existing resources or attractions and their perceived attractiveness, the purpose of this study is to develop and apply a novel methodological approach for assessing tourism attractiveness of nature-based destinations. This approach developed here combines an Analytic Hierarchy Process (AHP) with a Fuzzy Comprehensive Evaluation Method (FCEM). The resulting Fuzzy-AHP approach to NBTA was tested at the Changbai Mountain Biosphere Reserve, a popular nature-based tourism destination in China. The findings confirm that this Fuzzy-AHP approach is a more reliable and comprehensive method for evaluating the destination attractiveness than pre-existing approaches. In addition to theoretical contributions related to the merging of various approaches to assessing destination attractiveness and the development of a tool specific to nature-based tourism destinations, this work will be of interest to decision makers seeking more effective tools for planning, marketing, and developing nature-based tourism destinations.
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Climate change planning in a coastal tourism destination, A participatory approach
Participatory planning is one strategy to increase tourism suppliers’ capacity to jointly anticipate climate change impacts and implement locally feasible and acceptable solutions; however, participatory planning is uncommon. In this study, we co-created a series of planning workshops with tourism partners to examine and address climate change impacts (challenges and opportunities) on Mount Desert Island, Maine, USA. We co-designed and facilitated two Zoom workshops in spring 2021 for tourism suppliers. Workshops focused on (1) identifying climate change impacts to the tourism system and (2) developing planning priorities for the destination. Workshops resulted in two planning priorities: visitation shifts and the opportunity to become a more sustainable destination in response to climate change. Our participatory approach brought together diverse tourism suppliers that do not usually collaborate to increase the destination’s capacity to plan for and respond to climate change. Similar participatory approaches may benefit other natural resource dependent contexts.
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- Award ID(s):
- 1828466
- PAR ID:
- 10349725
- Date Published:
- Journal Name:
- Tourism and Hospitality Research
- ISSN:
- 1467-3584
- Page Range / eLocation ID:
- 146735842211147
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1177/14673584221114730
