An official website of the United States government
Abstract BackgroundWildfire smoke contributes substantially to the global disease burden and is a major cause of air pollution in the US states of Oregon and Washington. Climate change is expected to bring more wildfires to this region. Social media is a popular platform for health promotion and a need exists for effective communication about smoke risks and mitigation measures to educate citizens and safeguard public health. MethodsUsing a sample of 1,287 Tweets from 2022, we aimed to analyze temporal Tweeting patterns in relation to potential smoke exposure and evaluate and compare institutions’ use of social media communication best practices which include (i) encouraging adoption of smoke-protective actions; (ii) leveraging numeric, verbal, and Air Quality Index risk information; and (iii) promoting community-building. Tweets were characterized using keyword searches and the Linguistic Inquiry and Word Count (LIWC) software. Descriptive and inferential statistics were carried out. Results44% of Tweets in our sample were authored between January-August 2022, prior to peak wildfire smoke levels, whereas 54% of Tweets were authored during the two-month peak in smoke (September-October). Institutional accounts used Twitter (or X) to encourage the adoption of smoke-related protective actions (82% of Tweets), more than they used it to disseminate wildfire smoke risk information (25%) or promote community-building (47%). Only 10% of Tweets discussed populations vulnerable to wildfire smoke health effects, and 14% mentioned smoke mitigation measures. Tweets from Washington-based accounts used significantly more verbal and numeric risk information to discuss wildfire smoke than Oregon-based accounts (p = 0.042 andp = 0.003, respectively); however, Tweets from Oregon-based accounts on average contained a higher percentage of words associated with community-building language (p < 0.001). ConclusionsThis research provides practical recommendations for public health practitioners and researchers communicating wildfire smoke risks on social media. As exposures to wildfire smoke rise due to climate change, reducing the environmental disease burden requires health officials to leverage popular communication platforms, distribute necessary health-related messaging rapidly, and get the message right. Timely, evidence-based, and theory-driven messaging is critical for educating and empowering individuals to make informed decisions about protecting themselves from harmful exposures. Thus, proactive and sustained communications about wildfire smoke should be prioritized even during wildfire “off-seasons.”
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Parenting online: analyzing information provided by parenting-focused Twitter accounts
This study investigated the content of parenting information shared on social media by identifying the range and frequency of topics shared by parenting-focused accounts on Twitter. Using the Twitter API, a universe of 675,069 tweets were gathered from 74 of the most-followed parenting-focused accounts, or “hubs,” from January 2016 to June 2018. Using a custom, semi-automated topic modeling approach, we identified the topics – and subtopics within topics – parenting hubs shared with their followers and investigated whether any meaningful differences in topical focus existed between accounts targeting mothers versus fathers. Results indicate that over one third of tweets were about Parenting Behavior and nearly one quarter about Health, with Entertainment, School and Motherhood and Fatherhood generally as less tweeted topics. Mother-focused accounts tweeted more about Health than father-focused accounts, which tweeted more than others about Entertainment. Implications for future parenting and social media research are discussed.
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- PAR ID:
- 10351560
- Date Published:
- Journal Name:
- Atlantic Journal of Communication
- ISSN:
- 1545-6870
- Page Range / eLocation ID:
- 1 to 17
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1080/15456870.2022.2061713
